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Machine Lifecycle Optimization

Design faster, build smarter, commission with confidence and drive continuous improvement.
A view from behind a man in a red shirt touching an HMI that controls a machine with yellow robots.
Machine & Equipment Builders
  • Machine Lifecycle
  • Smart Machines & Equipment
    • Converting & Web Handling
    • Converting & Web Handling
    • Heavy Industry Equipment
    • Heavy Industry Equipment
    • Manufacturing & Assembly
    • Manufacturing & Assembly
    • Material Handling
    • Material Handling
    • Packaging
    • Packaging
    • Process Automation
    • Process Automation
  • Become a Partner

OEMs and machine builders are navigating one of the most challenging landscapes in recent memory. Your customers want faster, smarter, more efficient, and more secure systems delivered faster than ever. Add in rising cost volatility, skilled workforce scarcity and escalating sustainability expectations, and the pressure to innovate has never been greater.

For your business to perform at its peak, you need the right technology and the right partner to empower your people, accelerate your processes and deliver the future of your machines. We work closely with OEMs to chart a path into new markets, consult on technology improvements and optimize their machines and processes. With Rockwell Automation at your side, you can differentiate your equipment and drive results in your most important metrics such as higher performance, better customer satisfaction and greater profitability.

Unlocking Success Across the Machine Lifecycle
Unlocking Success Across the Machine Lifecycle
Unlocking Success Across the Machine Lifecycle
Discover how OEMs can turn challenges into competitive advantage.
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Unlock value across the entire machine lifecycle

Execution excellence at each machine lifecycle stage empowers you to stack productivity gains and carry new efficiencies throughout the project. See how a common architecture, shared data and a partner that stays with you for the full journey can help.

Digital engineering

Design

Build smarter machines at faster speeds using digital tools, shared data models and virtual validation that lay the foundation for scalable, repeatable success.

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Tools icon

Build

Accelerate builds and reduce risk along the way with simpler, more modular machine designs and premier integration capabilities.

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Production line robot icon

Commission

Reduce risk and commission with confidence when your machine unifies control, design and data into one framework for faster, smoother startup. 

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Maintain & Improve

Deliver better uptime and lower service costs with proactive service, remote support and data that can continuously feed real world insights back into future designs.

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Craft a More Productive, Profitable Design Process
Craft a More Productive, Profitable Design Process
Blog
Blog
Craft a More Productive, Profitable Design Process
See how digital design can help OEMs transform their design process into a differentiator and create more capable, reliable and profitable machines.
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Smarter machines start with a smarter design process

No stage is more consequential than design. It is here where the foundation is built for a satisfied customer and profitable project. Making this happen requires designing faster while keeping, or even improving, reliability and consistency. 

Our digital solutions empower you to work faster and smarter to drive innovation in your next machine and then leverage your digitally optimized design to get more value at each of the following steps of the product lifecycle. See how you can:

  • Work smarter using AI-powered tools and bring software-defined control to life in a cloud-based industrial automation design platform.
  • Digitally optimize your solutions before committing to a build by designing, testing and refining using digital twin versions of your actual machines.
  • Save time and budget by validating control logic without the need for physical hardware.
  • Design for flexibility using an HMI platform that is built for openness and extensibility.

Design smarter, faster and with greater agility

  1. FactoryTalk Design Studio
  2. Emulate3D Software
  3. FactoryTalk Logix Echo
  4. FactoryTalk Optix
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FactoryTalk Design Studio

Speed time to market with a modern, cloud‑based design solution. FactoryTalk® Design Studio™ gives industrial automation teams the ability to work faster with AI-powered tools and seamlessly collaborate to design smarter machines more efficiently. Empower your teams to do more with a platform that provides:

  • Modern development capabilities that enable faster project development
  • Multi-user collaboration tools that support scalable teams and varying skillsets
  • Multi-controller support for all devices with context across the entire system
FactoryTalk Design Studio
FactoryTalk Design Studio
FactoryTalk Design Studio
Work more efficiently and unleash your next-generation production systems using our modern, multi-user, multi-controller automation design software.
Emulate3D Software

Design faster and unlock innovation using a digital platform allows you to design, test and refine in a consequence-free environment and optimize your solutions before committing to a final design. Emulate3D® software isn’t just emulation, it’s designing with confidence, aligning across teams and delivering machines that maximize customer satisfaction.

  • Speed design cycles by using virtual commissioning to identify and remedy potential issues earlier, then save the fixes so they are automatically incorporated into your future designs.
  • Save on design time and costs by shifting important controls programming tasks earlier in the project.
  • Reduce risk by confirming performance and throughput virtually before ordering components.
Emulate3D Digital Twin Software
Emulate3D Digital Twin Software
Emulate3D Digital Twin Software
Expand what’s possible in the design and performance of your machines using Emulate3D™ digital twin software.
FactoryTalk Logix Echo

Save time and budget while reducing the risk of any late-stage surprises using FactoryTalk® Logix Echo to perform virtual logic testing early in the development cycle. Learn how we’re making emulation a core piece of the design process by empowering you to:

  • Work faster and start right away by validating, testing and refining control logic without the need for physical hardware.
  • Move seamlessly from design to run - without additional program changes or reconfigurations.
  • Feed data into digital twins or other simulation tools to build powerful test environments.
FactoryTalk Logix Echo Software
FactoryTalk Logix Echo Software
FactoryTalk Logix Echo Software
Save time during prototyping, design, and testing with FactoryTalk® Logix Echo emulation software for ControlLogix® 5580 controllers.
FactoryTalk Optix

Discover a new way of approaching HMI that increases efficiency, productivity and collaboration in your teams. It enables you to build versatile visualization solutions that meet the customer requirements of today, while being able to adapt quickly to the changing needs and technologies of tomorrow. By providing an open architecture along with options for design, deployment, graphics and extensibility, FactoryTalk® Optix™ software enables you to:

  • Increase productivity using wizard-based workflows for managing users and groups, communications drivers, data logging and recipes.
  • Build projects faster with pre-built libraries and a comprehensive set of graphical objects, including industry standard objects and Rockwell Automation standard libraries.
  • Empower your teams to do more with multi-user collaboration capabilities.
FactoryTalk Optix
FactoryTalk Optix
FactoryTalk Optix
Achieve your HMI, IIoT, Edge and Data Platform vision with collaboration, scalability and interoperability that improve deliverables and efficiency.
How OEMs can Reshape their Build Process
How OEMs can Reshape their Build Process
Blog
Blog
How OEMs can Reshape their Build Process
Explore how you can turn build complexity into clarity and gain a competitive advantage through smarter architectures.
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Activate a more rapid, reliable build process

Your customers expect more from every machine you build: more features, more performance, more flexibility. Previously, this meant adding layers of complexity that could slow down the build process and expose the project to more risk.

But now with the right advanced technologies, you can simplify your machines, reduce the size of your bill of materials and unlock a more profitable build process. Discover how our solutions make it possible to do more with less and bring more reliable, high‑performing machines to market faster than ever.

  • Build faster
  • Increase the reliability of the builds
  • Extend intelligence throughout the system

Supercharge your build productivity

  1. EtherNet/IP In-cabinet
  2. On-Machine Solutions
  3. Unified Robot Control
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EtherNet/IP In-cabinet

Revolutionize the speed of your panel build process by connecting panel components using our EtherNet/IP In-cabinet solutions. This technology is a powerful, future-ready networking system that streamlines communications between devices within the panel, making system integration simpler, boosting real-time data access and helping OEMs create smarter machines.

  • Speed time to market with up to an 80% reduction in wiring time.
  • Reduce panel size with modular designs and compact components.
  • Extend intelligence to panel components using integrated diagnostics and configuration.
On-Machine Solutions

Meet the technology behind more reliable builds, faster deployments and simpler overall machines. Our On-Machine™ solutions help increase your machine's capabilities while enabling them to be more modular and expandable. By mounting the technology outside of the electrical cabinet - you can drastically reduce system complexity, lower total system costs and enable your workforce to be more productive. Discover how you can:

  • Drive efficiency by enabling standardized machines that are also more modular and expandable
  • Reduce machine cabling / terminations up to 90%
  • Lower installation costs by an average of 30%
On-Machine Solutions
On-Machine Solutions
On-Machine Solutions
Our On-Machine products are field mounted outside of a cabinet so that you can move away from large, enclosures - and mount devices in better locations.
Unified Robot Control

Skip taking up space and time implementing a separate robot controller and software and instead use unified robot control to control one or more robots with a Logix controller, Kinetix® drives and the Studio 5000® environment. See how unified robot control can help you:

  • Accelerate builds and increase reliability by eliminating the need for third-party controllers
  • Simplify work with one machine-wide common control platform
  • Create robot experts from those already proficient in the Studio 5000 environment
Unified Robot Control
Unified Robot Control
Unified Robot Control
Design smarter systems that reach operation faster and deliver more value using our unified robot control solution.
Commissioning without the Chaos for OEMs
Commissioning without the Chaos for OEMs
Blog
Blog
Commissioning without the Chaos for OEMs
How OEMs can turn commissioning speed into a strategic advantage with advanced technology.
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Act faster throughout the commissioning phase

When control is organized in silos and data isn’t aligned, machine integration can be an uncertain process. This can result in longer commissioning times, higher costs and more time spent wrestling with systems instead of moving your machines into production. Add the potential of connecting to your customer’s enterprise - and the risks of delays can multiply fast.

There’s a better way. Our solutions help OEMs to reduce commissioning risk and accelerate the process, from testing and installation to troubleshooting and startup. Find out more on how we can help you get your machines into operation faster and elevate your customer satisfaction.

Commission with confidence

  1. Integrated Architecture
  2. DataReady Solutions
  3. Global Support
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Integrated Architecture

Integrated Architecture® provides a unified control and information platform to deliver a consistent design framework, secure and seamless connectivity, powerful visualization, and smart device integration. This holistic approach enables OEMs to create more connected machines that better integrate with their customer’s operations.  

Integrated Architecture System
Integrated Architecture System
Integrated Architecture System
Unified industrial automation control system with scalable platform, secure connectivity, and real-time data for improved efficiency and lower costs.
DataReady Solutions

Streamline your commissioning process by transforming unorganized machine outputs into contextualized, standardized, and commissioning‑ready insights. Using our DataReady™ solutions you can establish a structured data foundation that makes your machine data more accessible and flexible. This organized data can help accelerate the commissioning phase through faster machine validation, root‑cause analysis and acceptance testing.

DataReady solutions help unlock new value by:​

  • Providing pre-built content, available through a library of tools that cater to OEM needs, to deliver a fast path to smarter machines.
  • Empowering teams to access machines remotely for faster, more flexible troubleshooting​
  • Enabling proactive, predictive maintenance that saves time and budget
DataReady Solutions
DataReady Solutions
DataReady Solutions
Take your smart machines to the next level using data that is accessible, organized and seamlessly shared across applications.
Global Support

Rely on a trusted partner to support your success at every turn. Our global services can provide you with the expert support, standardized best practices and targeted optimization that can help you reduce risk, accelerate startup and scale your offering to meet your customer’s needs.

Support
A man with a headset in a customer support office looking down at his computer.
Support
Visit the Rockwell Automation support center to find product documentation, software downloads, tools, resources, training and more.
Drive innovation in the Maintain and Improve Stage
Drive innovation in the Maintain and Improve Stage
Blog
Blog
Drive innovation in the Maintain and Improve Stage
Reduce downtime, strengthen customer relationships and generate more value from machine performance beyond day one.
Read Now

Elevate your maintain and improve process

For OEMs, issues often stay hidden until downtime happens - and every unexpected service call cuts into profitability. But our modern software tools are changing what’s possible.

Discover how advanced capabilities like secure remote access, AI‑driven maintenance insights, and easily accessible machine data can transform how you support your equipment in the field. These technologies not only help to reduce downtime and lower service costs. They also feed valuable insights back into your next machine design, enabling you to use real-world data to bring innovation to life. See how a smarter approach to maintenance can strengthen your machines and your bottom line.

Harness the power of data to maintain and improve your machines

  1. FactoryTalk Remote Access
  2. FactoryTalk Analytics GaurdianAI
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FactoryTalk Remote Access

See how you can supercharge your response time and support with secure access to machines from anywhere, at any time. Using our FactoryTalk® Remote Access™ solution, you don’t have to travel to manage, configure, and initiate secure connections – meaning you can better help your customers succeed while opening new revenue opportunities.

  • Speed response time by remotely accessing and supporting equipment in a moment’s notice.
  • Enable new revenue streams by expanding your service and support offering.
  • Save on costs by skipping the costly travel time and expenses needed for on-site support.
FactoryTalk Remote Access Solution
FactoryTalk Remote Access Solution
FactoryTalk Remote Access Solution
With the FactoryTalk® Remote Access™ solution, you don’t have to travel to manage machines. Discover a faster way to deliver support, from anywhere.
FactoryTalk Analytics GaurdianAI

Explore how you can use AI to improve your predictive maintenance offering by helping reduce unplanned downtime, improve machine safety and optimize maintenance resources. Plus, FactoryTalk® Analytics™ GuardianAI™ provides no code machine learning - so there’s no data science background required.

  • Support better analysis by training and running at the edge for near real time predictions.
  • Help deliver more value by connecting to existing PowerFlex® VFDs through premier integration
  • Empower teams with intuitive, user guided machine learning workflows
FactoryTalk Analytics GuardianAI
FactoryTalk Analytics GuardianAI
FactoryTalk Analytics GuardianAI
Optimize maintenance activities and reduce unplanned downtime with advanced notice of upcoming asset failures provided by FactoryTalk Analytics GuardianAI.
Ready to talk to a Rockwell Automation OEM expert?
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