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Automation Fair
Nov 16-19, 2026
    • Panoramica
    • Agenda
    • Agenda
    • Passes
    • Passes
    • Travel
    • Travel
    • FAQs
    • FAQs
    • Make Your Case
    • Make Your Case
  • Experience
  • Expo
    • Panoramica
    • Advanced Training
    • Advanced Training
  • Exhibit/Sponsor
  • Speaker Resources
  • Leadership Perspectives
Save the Date 2026
Automation Fair 2026 Future in Focus

Passes

A group of people getting their picture taken in front of the ROK letters at Automation Fair

Pick the pass that's right for you

The Automation Fair® event is designed to meet you where you are, whether you’re discovering what’s possible or ready to go deep. Explore our registration pass options to find the experience that best supports how you want to move forward.

The General Access Pass gives you admission to all 4 days, including keynote presentations, the Expo, Summits, Off-site Tours, hundreds of session offerings, networking opportunities and a daily lunch.

The General Access Pass + Advanced Training Pass includes everything in the General Access Pass, plus over 500 hours of advanced level Hands-on Labs and technical training, as well as the opportunity to earn Professional Development Hour credits.

Need help or have questions?

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General Access Pass

INCLUDES

  • Event Admission
  • Keynotes
  • Expo & Expo Tours
  • Summits
  • Off-site Tours
  • Industry Viewpoints
  • New Product Introductions
  • Discovery Theaters
  • Panel Discussions
  • Partner-led Sessions
  • Customer-led Sessions
  • Intro-level Technical Sessions
  • Intro-level Hands-on Labs
  • Networking
  • Daily Lunch

Includes admission to all four days of the event

Advanced Registration
Early Registration
August – September 15
$495
Advanced Registration
Advanced Registration
September 16 – November 13
$795
Advanced Registration
Onsite Registration
November 14 – 19
$895

Complimentary registration for: Media, analysts, students, speakers and educators.

General Access + Advanced Training Pass

INCLUDES EVERYTHING IN THE GENERAL ACCESS PASS

  • PLUS Advanced-level Technical Training
  • PLUS Advanced-level Hands-on Labs
  • PLUS Professional Development Hour (PDH) Credits
  • Event Admission
  • Keynotes
  • Expo & Expo Tours
  • Summits
  • Off-site Tours
  • Industry Viewpoints
  • New Product Introductions
  • Discovery Theaters
  • Panel Discussions
  • Partner-led Sessions
  • Customer-led Sessions
  • Intro-level Technical Sessions
  • Intro-level Hands-on Labs
  • Networking
  • Daily Lunch

Includes admission to all four days of the event

Advanced Registration
Early Registration
August – September 15
$1595
Advanced Registration
Advanced Registration
September 16 – November 13
$1895
Advanced Registration
Onsite Registration
November 14 – 19
$2295
Three people networking at Rockwell's Automation Fair

Plan your attendance

Automation Fair is designed to help you prepare for what’s ahead with clarity and confidence. Many attendees join as part of their professional development, project planning or business decision-making responsibilities. If you need internal approval or a visa letter to attend, be sure to plan ahead and check out our resources to support that process.

Make your case Create Visa letter
  • “An exciting week at the Rockwell Automation Fair — a fantastic chance to explore innovations that will help shape the next generation of manufacturing.”

    Erin Cooper, Process Engineer, Eli Lilly and Company

  • “Automation Fair was an outstanding event, and I truly appreciated the breadth of technologies showcased.”

    Shaun Thomsen, Senior PLC Controls Specialist, Old Orchard Brands

  • “Automation Fair was filled with game-changing tech, great conversations, and a fresh vision for the future of automation toward autonomy.”

    Fabio Raffo, IX Director EMEA Operation and Solution Strategy, Engineering Ingegneria Informatica Spa

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Registration opens in August

Get ready for Automation Fair

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Mark your calendar

Add the event to your schedule.

Save the date
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Traveling from outside the U.S.?

Plan now to get ahead. 

Create Visa Letter
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Everything you need to know

Have a question? Check out the FAQs or contact us .

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Automation Fair is a registered trademark of Rockwell Automation.

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