FAQs

Automation Fair will take place November 16-19, 2026 in Boston, Massachusetts, USA, at the Thomas M. Menino Convention & Exhibition Center (MCEC) and nearby hotels.

Thomas M. Menino Convention & Exhibition Center
415 Summer Street
Boston, MA 02210 USA

Be sure to save the date and look for more information coming soon.

Yes, you can view the four-day event agenda below:

Each year, Automation Fair hosts more than 14,000 problem solvers, makers and leaders who are shaping the future of industrial operations. From C-suite executives to operations management to engineers across a range of industries, this four-day event provides unparalleled opportunities for learning, inspiration and connections for all who attend.

Automation Fair is the premier event dedicated to industrial automation and digital transformation, where you’ll have the opportunity to:

• Experience inspiring keynotes from notable thought leaders.
• Dive deep into training from knowledge experts on the latest technology advancements.
• Explore the newest innovations showcased across an expansive Expo with 150+ exhibitors.
• See firsthand how companies are using the latest industrial automation solutions during exclusive Off-site Tours.
• Immerse yourself in engaging discussions and community building at half-day Summits.
• Engage with thousands of your industry peers from around the world.

Automation Fair offers an extensive catalog of training and educational opportunities across all four days, including:  

Customer Voices, Industry Viewpoints, Insights and Education, Partner Solutions, and Product Intro Labs

Monday – Thursday | Manager and Executive Audiences | General Access Pass

These sessions feature problem-solvers, makers and leaders sharing their experiences, successes, best practices and discoveries while applying industrial automation and digital transformation solutions to today’s challenges.

Product and Technology Sessions, Hands-on Labs

Monday – Thursday | Technical Professional Audience | General Access + Advanced Training Pass

The interactive Product and Technology Sessions and Hands-on Labs are a deep dive into hardware and software solutions, with a chance to upskill your knowledge and talk about your specific scenarios with domain experts.

Advanced-level sessions offered with the General Access + Advanced Training Pass are eligible for 1 Professional Development Hour (PDH) credit per hour. Hands-on Labs that run for 1.5 hours are eligible for 2 PDH credits.

The session schedule is designed for you to attend as many sessions as possible over four days. Many of our most sought-after sessions are offered multiple times.

Registration for the event opens in early August. You can sign up for sessions as soon as you register. We encourage you to select your sessions early to secure your spot.

Yes. When registration launches, the event catalog will indicate which sessions are included with the General Access Pass and which are included with the General Access + Advanced Training Pass. You’ll be able to view the full session catalog before deciding which pass fits your needs. Please note that sessions are available on a first-come, first-served basis, so be sure to register early. Capacity varies by session.

With the General Access + Advanced Training Pass, you can earn your Professional Development Hour credits by attending Product and Technology Sessions and Hands-on Labs.

Please note that Professional Development Hour credits are valid in the United States and Canada.

Off-site Tours are hosted by our customers and partners at their facilities where attendees can see technology solutions in real industrial applications. Tours are very popular with limited spots, so we encourage you to sign up when you register for the event. Off-site Tours include transportation to and from the Convention Center and the tour location.

Off-site Tours details will be announced prior to registration opening in August.

Off-site Tours are included in the General Access and General Access + Advanced Training pass. There is no additional cost to attend the Off-site Tours. Complimentary and Distributor passes are not eligible to attend an Off-site Tour. 

Due to the popularity of this activity and limited availability, eligible attendees are allowed to sign up for only one Off-site Tour.

Automation Fair Summits are half-day topic-specific events that bring together communities for idea sharing, problem solving and community building. Summits feature exclusive speakers, roundtable sessions and topical breakouts not available in the general event catalog. You’ll also enjoy dedicated networking time to connect with other Summit attendees.

Multiple Summits will be offered at this year’s event. Summit topics and additional details will be announced prior to registration opening in August.

Summits are included in the General Access pass and General Access + Advanced Training pass. There is no additional cost to attend a Summit.

Keynotes are scheduled on Monday, Tuesday and Wednesday. Keynotes are open to all attendees. 

Registration opens in early August.

Yes, there are two access pass options for Automation Fair. Select the one that best meets your needs:

General Access Pass: This pass includes admission on all 4 days, including keynote presentations, the 3-day Expo, Summits, Tours, over 250 session offerings, networking events and a daily lunch. Note: The introductory-level sessions offered with the General Access Pass are not eligible for Professional Development Hour credits.

Cost: $495 (Register by September 15); $795 (September 16 – November 13); $895 (On-site – November 14 and after)

General Access + Advanced Training Pass: This pass includes all the General Access benefits noted above, plus 4 days of unlimited access to the advanced-level Hands-on Labs and Product and Technology sessions. These training sessions are eligible for earning Professional Development Hour credits.

Cost: $1595 (Register by September 15); $1895 (September 16 – November 13); $2295 (On-site – November 14 and after)

We recommend former ROKLive Americas attendees select the General Access + Advanced Training Pass. This package includes the type and level of training sessions a ROKLive attendee has experienced in the past.

Yes, both the General Access Pass and General Access + Advanced Training Pass include lunch, coffee and snack breaks during all four days of the event.

Yes, early registration pricing will be offered leading up to the event.

General Access Pass:

$495 Early Registration: August – September 15

$795 Advance Registration: September 16 – November 13

$895 On-site Registration: November 14-19

General Access + Advanced Training Pass:

$1595 Early Registration: August – September 15

$1895 Advance Registration: September 16 – November 13

$2295 On-site Registration: November 14-19

One-day passes are not available for purchase.

Expo-only passes are not available for purchase.

Reduced-rate Guest passes are not available.

Yes, complimentary General Access passes are available for students and educators who provide proof of status.

Access to the Expo and Connection Zone areas requires a General Access Pass. If you’re attending a meeting hosted in the Expo or in the Connection Zone, you must purchase a General Access Pass. For meetings hosted at an adjacent event hotel or convention center meeting rooms, registration is not required.

When registration opens in August, registration policies will be published and available and will include our substitution, cancellation and refund policies.

Yes, all Automation Fair attendees must be 18 years of age or older to attend the event. If you are coordinating a FIRST Robotics team that includes minors, please contact us for assistance at automationfair@rockwellautomation.com.

Yes, discounted rates are available at a selection of official event hotels in Boston and near the convention center.

You can make your hotel reservations at an official event hotel at the discounted event rate when registration opens in early August 2026.

If you require a visa invitation letter to attend Automation Fair 2026, please visit this page to generate your customized letter.

Event information and details will be announced in upcoming emails and on our event web pages. Join our mailing list to receive updates.

Please reach out to the Automation Fair team with any additional questions about the event.