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As manufacturers face growing pressure to scale quickly without compromising quality, engineering flexibility is becoming a competitive advantage. In this ROKStudios session, Carsten Saaby Søndergaard, Head of Software Engineering at MME Nordic, joins Stan Miller to discuss how machine builders can accelerate delivery by creating more reusable, aligned engineering platforms across mechanical, electrical and software disciplines. He explores how modular technology objects can help reduce project risk and speed time to market, while auto-generating software can automate standard code and allow engineers to focus more on the custom functionality that differentiates each machine. Carsten also explains why setting the right end goal early in a transformation journey is essential for building the architecture and structure needed to scale successfully over time.