Embark on an exploration of tomorrow's technological landscape with us at the Technology Forum
Technology Forum aim to bridge the gap between your aspirations and the latest technological advancements and trends. Gain hands-on experience and expert guidance, and advance your knowledge through interactive sessions, live demos, and peer collaboration. Explore the opportunities of smart manufacturing to maximize asset performance, improve product quality, ensure safety, and enhance business value.
Register now to embrace smart manufacturing and shape tomorrow's landscape.
The Technology Forum offers 9 main topics
North American Standards
At Rockwell Automation, we learned many years ago that Panel and Industrial Machine Builders see us not only as a supplier of automation components, but also as a consultant to support them in their choice in compliance with local Standards, especially for projects based in North America. “NAS” is the cross BU initiative to link the product and the expertise we developed on Technical Standards such as UL508A.
What You Will Learn
This event explores the key considerations that you need to be aware of when exporting your panel or machine business to the North American market:
- The differences in approach between North America and the EU.
- The major factors in selecting starter types in branch motor circuits.
- Choosing between fuses, circuit-breakers or self-protected manual motor controllers?
- The impact of neutral connection to ground on Type E self-protected manual motor controllers.
Why It Matters
- Gain key insights on meeting standards, even when approaches and design equivalencies differ substantially.
- Learn how compliance can give you a competitive advantage in the major North American marketplace.
Our Portfolio
- Power circuits devices
- On-board systems
- Related auxiliary circuits
- Electrical motor control and protection
- Starter Types in Branch Motor Circuits
- Fuses, Circuit Breakers and Self-Protected Manual Motor Controllers
Safety
Explore the fundamentals and updates about machinery Safety. We will introduce you to the current regulations including Machinery Regulation (EU) 2023/1230 and Machinery Directive 2006/42/EC. Finally, we will show you how the machinery safety portfolio can provide real-time data to enable the Connected Enterprise.
What You Will Learn
The Machinery Directive will be replaced by the Machinery Regulation (EU) 2023/1230 in 2027, introducing new requirements for both machine builders and end users.
- Join us as we guide you through the legislative changes and provide updates on key supporting European harmonised standards.
- SMART safety solutions offer real-time visibility into how safety systems are used. During the Technology Forum, we will demonstrate how data can be accessed from our SMART safety solutions and highlight the benefits this brings.
- Our TÜV-certified safety team will be available to showcase our safety products and answer any questions you may have regarding machinery safety applications.
Why It Matters
- Compliance with the new Machinery Regulation (EU) 2023/1230 will be mandatory from 2027. Non-compliance will prevent OEMs from selling their equipment within the EU.
Our Portfolio
- We offer the broadest portfolio of safety products on the market, covering all three parts of a safety solution: input, scalable logic, and output.
- As an automation company, we understand safety and know how to integrate it effectively.
Advanced Motion
Enhance your applications with a cutting-edge motion portfolio. Create more efficient, higher-performing, and intelligent single-axis and multi-axis solutions.
What You Will Learn
Why It Matters
Our Portfolio
Independent Cart Technology: A Smarter Approach to Motion
Discover how Independent Cart Technology offers a flexible, intelligent alternative to traditional conveyor systems. This advanced motion solution enables the development of smarter machines that adapt to evolving production demands.
What You Will Learn
This event explores the core features of Independent Cart Technology and its potential to transform your operations. Our experts will be available to discuss your specific application needs and guide you toward the most suitable solution. You'll also get an overview of the latest additions to our product portfolio, including key features and enhancements.
Why It Matters
- Modular & Scalable – Combine straight and curved track sections to suit any layout. Easily reconfigure or expand over time.
- Software-Driven Flexibility – Fast changeovers with simple profile updates.
- Intelligent Motion – Each cart moves independently, optimizing speed and position for maximum throughput.
- Robust & Versatile – IP65-rated motors and carts handle diverse payloads across a wide range of applications.
Our Portfolio Includes
- iTRAK® Intelligent Track Systems
- MagneMover® LITE™ Intelligent Conveyor System
- QuickStick® Intelligent Conveyor Systems
Let’s rethink what motion can do — unlock new possibilities in automation.
Cybersecurity
Discover how Rockwell Automation’s Stratix® portfolio delivers secure, scalable, and intelligent industrial network infrastructure. This forum explores how Stratix switches and cybersecurity best practices work together to protect operations, simplify deployment, and support digital transformation.
What You Will Learn
This event will guide you through:
- The role of Stratix switches in building secure, resilient industrial networks and mitigation strategies from legacy platforms to next-gen solutions.
- How to use tools like FactoryTalk® Policy Manager, FactoryTalk® Security, WebUI, and Add-On Profiles for diagnostics, configuration, and security enforcement.
- Overview of the EU cybersecurity regulatory landscape.
Why It Matters
- Simplified Deployment & Maintenance: Validated architectures and plug-and-play setup reduce engineering effort, simplify device replacement, and minimize downtime.
- Resilient & Secure Operations: Integrated OT resiliency protocols and built-in security features protect machines and plants from disruptions while aligning with IT standards.
- Optimized Industrial Performance: OT-focused tools and FactoryTalk® integration improve visibility, diagnostics, and control, enhancing long-term operational efficiency.
Our Portfolio
- Stratix® 5200 – Next-gen managed switch with enhanced usability, security, and migration support.
- Stratix® 5800 – High-performance switch with advanced routing, diagnostics, and PoE support.
- Stratix® 2100 & 2500 – Unmanaged & lightly managed switches for cost-effective connectivity for essential industrial networking.
- FactoryTalk® Policy Manager – Free tool for CIP Security enforcement across devices.
- Cybersecurity Services – OT security solutions from experts in Industrial Automation.
Visualization – Optix
FactoryTalk Optix is a new cloud-enabled HMI platform that allows you to design, test, and deploy applications directly from a web browser when connected through FactoryTalk Hub. Offline design is also possible via an installable desktop application.
FactoryTalk Optix offers unlimited extensibility through web clients, full OPC UA compatibility, C# scripting, and MQTT. Libraries of reusable content, custom templates, and style sheets help manage standards and simplify multi-user collaboration. It delivers unmatched flexibility, scalability, and interoperability, empowering you to design and deploy HMI and edge applications that meet customer needs.
What You Will Learn
- A full-day workshop dedicated to exploring FactoryTalk Optix — an open, scalable, and flexible platform for visualization, IIoT, edge computing, and data management.
- Topics covered include: environment setup, communication configuration, tag and variable management, events and methods, animation, data logging, alarms, libraries, and more.
By the end of the session, participants will be able to create and test a complete project using FactoryTalk Optix.
Why It Matters
- Enable visibility from anywhere: Secure remote connectivity for control system deployment and maintenance reduces travel time and costs.
- Flexible licensing: Only pay for the features you need with runtime licensing based on your application’s capabilities.
- Accelerate development: Use a reusable library of code, localization tools, data logging, and more.
- Built-in communication drivers: Benefit from Premier Integration with Logix.
- Customizable applications: Build intuitive, easy-to-learn applications with C# scripting.
- Design with confidence: Implement pre-built device object libraries and faceplates that are tested, supported, and lifecycle-managed by Rockwell Automation.
Our Portfolio
- FactoryTalk Optix, OptixPanel, OptixEdge
- FactoryTalk Remote Access
- ASEM6300 Industrial Computer
- Embedded Edge Compute module
Edge-to-Cloud & Data Management
Unlock valuable insights from smart machine data. Master strategies for gripping, contextualizing, controlling and visualizing data, to turn it into actionable information optimizing your manufacturing processes.
What You Will Learn
This event explores the features of our Edge-to Cloud solution and its potential to transform your operations. Our experts will be available to discuss your specific application needs and guide you toward the most suitable solution.
Why It Matters
- Scalable – A flexible approach for different automation architectures.
- Open – Compatible with Rockwell Automation as well as third party controllers, supporting various communication protocols natively.
- Extendable – Load, run and orchestrate your favorite containerized application.
- Highly secured – A multilayered security approach.
Let’s rethink what Edge-to-Cloud can do — unlock new possibilities in data management.
Digital Engineering
Accelerate Innovation with Digital Engineering: Smarter Design, Faster Delivery
Discover how Rockwell Automation’s Digital Engineering portfolio empowers OEMs and manufacturers to transform machine design and production processes. By virtualizing development and commissioning, you can reduce time-to-market, enhance collaboration, and unlock new levels of agility and performance.
What You Will Learn
This workshop introduces the core capabilities of Rockwell Automation’s Digital Engineering solutions, including virtual prototyping, simulation, and digital twins. Our experts will guide you through real-world use cases and hands-on demonstrations to help you identify the most impactful applications for your business. You’ll also explore the latest innovations in our portfolio and how they can streamline your engineering workflows.
Why It Matters
- Virtual Prototyping & Commissioning – Test and validate designs before physical build to reduce risk and cost.
- Cloud-Powered Collaboration – Enable multi-user design and real-time feedback across teams and geographies.
- Agile Engineering – Quickly adapt to changing requirements with modular, reusable components.
- Data-Driven Decisions – Leverage insights from edge to cloud to optimize performance and inform future designs.
- Scalable & Secure – Build on open IT/OT architectures with built-in cybersecurity and lifecycle services.
Our Portfolio
- FactoryTalk® Optix™ – A flexible visualization platform with advanced HMI capabilities.
- Emulate3D™ – Powerful emulation and simulation tools for virtual commissioning.
- Logix Controllers & Intelligent Devices – Integrated control and data acquisition for smarter operations.
- Digital Thread & Design Hub – Seamless data flow across the lifecycle for continuous improvement.
Smart Machines
Discover how to boost your business performance across the design, build, and commissioning phases of your machinery. These sessions cover a wide range of technologies and key automation topics that empower you to differentiate with high-performing machines and reduce time to market. Learn how smart machine solutions can help you accelerate innovation, maximize productivity, and deliver greater value to your customers.
Content may vary depending on country & organizer.
What You Will Learn
- How to speed up design cycles and virtually commission system.
- Implement technologies to enable flexibility, increase productivity and speed installation and startup.
- Methods to unlock the full potential of production data with integrated analytics, AI, and contextualized information model.
- Approaches to expand your business through new service offerings, remote support, and continuous improvement partnerships.
- How to implement integrated cybersecurity measures for unified, multi-disciplinary control systems that meet regulatory compliance requirements.