Sebastian Bicelli
Global OEM Strategy and Marketing Lead, Rockwell Automation
Sebastian Bicelli is the Global OEM Strategy and Marketing Lead at Rockwell Automation. With a background in industrial automation and a career spanning product management, technical, and marketing functions within B2B industrial environments, he drives global marketing strategies for OEMs. His focus is on translating customer insight, portfolio strategy and industrial expertise into effective marketing and go‑to‑market approaches that enable scalable growth, market expansion and differentiated outcomes across modern automation ecosystems.