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Digital Twin: The Future and Now of Human and Machine Interaction

Digital twin technologies are transforming the industrial space, elevating how we interact with our environments and offering great potential for the future workforce.

In this video blog, Mark Bottomley, regional sales director, north EMEA region, Rockwell Automation, and Ian McGregor, business development manager, Emulate3D, a Rockwell Automation company, define digital twin, explore the impact on industrial machine design and how the technology can drive collaboration.

Their discussion also explores the impact of Microsoft HoloLens 2 as well as how industrial operations can benefit from virtual commissioning.

If you’d like to learn more, read Ian’s blog, "Reconciling the Two Truths of All Industrial Automation Systems,” or visit the Emulate3D web site.


Mark Bottomley
Mark Bottomley
North Region Sales Director, Rockwell Automation
Mark Bottomley is director, North EMEA region, for Rockwell Automation, the world’s largest company singularly focused on industrial automation and information. In his role, Mark is dedicated to delivering the company’s strategy to bring the Connected Enterprise to life. Under his leadership, Rockwell Automation integrates control and information to help make industrial companies and their people more productive and the world more sustainable. Mark accelerates the company’s approach in his region by focusing on understanding customer needs and their best opportunities for productivity, combining our technology and domain expertise to deliver positive business outcomes.
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