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Automation Fair
Nov 17-20, 2025
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Create what's next

Keynotes

Fuel your vision for what’s now and what’s next.
Automation Fair 2024 Keynotes CEO Blake Moret

Don't miss Keynotes featuring exclusive guest speakers and Rockwell Automation leaders. With conversations that push boundaries and offer fresh perspectives, you'll walk away with insights to guide your next move.

Automation Fair is a registered trademark of Rockwell Automation.

Jeremy Gutsche

Monday, November 17

AI Is Happening Right Now

AI is happening right now and here's how it will reshape your future. Founder of Trend Hunter and consultant to companies like NASA, Adidas, and McDonalds, Jeremy Gutsche wants to redirect the way you think about your future, which will inarguably be mechanized by and around AI.

Join us for a discussion of the different forms of AI and how they’ll change the way we interpret and use data, modify interfaces, and eventually move beyond human intelligence. Discover how you can envision AI as a significant part of your future—and then implement it.

Tuesday, November 18

Creating the Future of Industrial Operations

Deep dive into the future of industrial operations with Blake Moret, Chairman & CEO, and executives from Rockwell Automation to discover innovative strategies to improve resiliency, agility and productivity. In this inspiring keynote, you'll learn about the shift from industrial automation to industrial autonomy and its impact on your operation.

Discover cutting-edge advancements in industrial technology and explore the next generation of innovations. No matter where you are in your digital maturity, you'll find new ways to empower people, improve operations and expand the boundaries of what’s possible.

Blake Moret, Chairman and CEO of Rockwell Automation
Guest speakers to be announced

Wednesday, November 19

Insights from Industry Leaders on the State of Smart Manufacturing

Discover the latest trends and innovative ideas shaping the industry with key insights from the 2025 State of Smart Manufacturing report. Explore the driving forces behind manufacturing’s biggest challenges and uncover how companies are scaling smart manufacturing and achieving results with AI, cybersecurity investments and digital transformation strategies.

During our executive panel, "Creating the Factory of the Future", you'll hear from industry leaders on leveraging technology and talent to stay competitive. Don't miss out on shaping what's next in manufacturing.

  • “The keynotes set us on the path for future development.“

    Jeff Geiger - Director of Sales and Marketing, Taurus Controls
  • “Overall, the energy and excitement in the air are palpable, making this event a must-attend for anyone in the automation field.”

    Ron Uptergrove - Sr. Controls Engineer, D-RIVEN Automotive Solutions
  • “The most valuable aspect was AI discussions and sessions and new products discussion. AI is the future and it’s important to gain knowledge to stay relevant.”

    Brian Danelon - Manager Of Project Management, Centerline (Windsor) Limited
Sunny view of Australia Gold Coast
Crowd at Automation Fair 2024

Your chance to create what's next is here.

Join us at the event of the year for inspiration, learning and connections found nowhere else.

Register Now

Automation Fair is a registered trademark of Rockwell Automation.

Blake Moret, Chairman and CEO of Rockwell Automation

Blake Moret
Chairman & CEO
Rockwell Automation

Blake Moret is Chairman and CEO of Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation. Rockwell is headquartered in Milwaukee, Wisconsin and brings the Connected Enterprise to life through more than 27,000 employees around the world. Under Blake’s leadership, Rockwell combines deep industry expertise and technology to help our customers and their people be more resilient, agile, and sustainable.

Blake started his career at Rockwell as an engineering intern in their Missile Systems Division and joined Rockwell’s Allen-Bradley subsidiary after graduating from the Georgia Institute of Technology. Blake has built his career with the company and has held leadership positions across multiple businesses and functions, including international assignments in Europe and Canada. Blake became CEO on July 1, 2016, and was elected Chairman of the Board effective January 1, 2018. He is passionate about workforce development and considers the creation of the Academy of Advanced Manufacturing for U.S. veterans returning to civilian life to be one of the highlights of his career.

Blake is currently the vice chair of the National Association of Manufacturing. He is also a board member and chairman of the Health and Retirement Committee of the Business Roundtable. He co-chairs the World Economic Forum’s Advanced Manufacturing Community of CEO’s. Blake also serves on the board of the Advanced Regenerative Medicine Institute (ARMI). ARMI is a member-based, nonprofit organization whose mission is to advance the bioeconomy of the United States.

Blake is originally from Atlanta, Georgia and resides in Milwaukee, Wisconsin.

Cyril Perducat, senior vice president and Chief Technology Officer, Rockwell Automation

Cyril Perducat
Chief Technology Officer
Rockwell Automation

Cyril Perducat is senior vice president and Chief Technology Officer. Cyril and his team of technologists are focused on growing Rockwell’s already broad technology offering and expanding what is possible in the industrial automation space. He is responsible for charting the company’s technology roadmap, our reusable intellectual property library, and research related to core technology.

Throughout his career, Cyril has focused on developing innovative solutions to enhance manufacturing technologies. He has an extensive background as a technology strategist, particularly in systems, software, networks, and solutions businesses.

Cyril joined Rockwell following a 25-year career with Schneider Electric, where he most recently served as executive vice president, Internet of Things and Digital Offers. He has a passion for innovating and building teams, and a drive for implementing successful outcomes based in effective change management.

Cyril holds a master’s degree in Engineering from Ecole Nationale Supérieure des Arts et Métiers (ENSAM Paritech) and a Masters Degree in International Project Management from ESCP Europe Business School.

Tessa Myers, Senior Vice President, Intelligent Devices, Rockwell Automation

Tessa Myers
Sr. Vice President Intelligent Devices
Rockwell Automation

Tessa Myers is senior vice president, Intelligent Devices at Rockwell Automation. In this role, she leads strategy, people and talent development and the worldwide growth of the operating segment, which includes drives, motion, safety, sensing, industrial components and configured-to-order products that are the foundation of smart production systems.

Previously, Tessa was vice president and general manager for the Production Operations Management Software business unit within our Software & Control operating segment. In that role, she oversaw product strategy, product management and business operations.

Since joining Rockwell in 1999, she has built broad global industry expertise with significant leadership roles in sales, channel and partner management and business unit and product development across hardware and software, working in the U.S., Canada and Singapore. With a passion for developing talent and culture, she is also the executive sponsor for the ADVANCE Young Professionals employee resource group.

Externally, Tessa serves on the Board of Directors for Badger Meter, Inc. Discovery World, Industry Data Exchange Association (IDEA) and the University of Wisconsin Milwaukee Research Foundation and on the Board of Governors of the National Electrical Manufacturers Association (NEMA). Previously, she served on the Board of Directors for the Canadian Manufacturers and Exporters Organization and was Chair of the Women in Manufacturing Initiative.

Tessa holds a bachelor’s degree in industrial engineering from Purdue University and an MBA from the Ross School of Business at the University of Michigan.

Matheus Bulho, Senior Vice President, Software & Control, Rockwell Automation

Matheus Bulho
Sr. Vice President Software & Control
Rockwell Automation

Matheus Bulho is senior vice president, Software & Control. Matheus leads strategy, people and talent development, and the worldwide growth of the operating segment which includes control and visualization software and hardware, information software, and network and security infrastructure.

Matheus’ background includes a broad set of experiences. He served in various business management, technical and sales functions across multiple businesses and regions. He brings a proven track record of developing strong leaders, driving operational excellence, and delivering differentiated offerings and profitable growth for the company. He is an expert on our technology and knows our culture and our customers.

Matheus holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree in electrical engineering from UNESP Brazil.

Matt Fordenwalt, Senior Vice president, Lifecycle Services, Rockwell Automation

Matt Fordenwalt
Sr. Vice President Lifecycle services
Rockwell Automation

Matt Fordenwalt is senior vice president, Lifecycle Services at Rockwell Automation. Matt drives the strategy and growth for this business segment, which delivers domain expertise at all touchpoints of a customer's experience and ensures the positive business outcomes that give our customers a faster return on their automation investment. 

Previously, Matt serviced as vice president and general manager for the Systems and Solutions Business (SSB) within Lifecycle Services. In that role, he was responsible for providing strategic vision, operational excellence and overseeing all operations of the global business, with a focus on profitable growth across Process industries and applications.

Matt joined Rockwell in 2005 and held a leadership role for the Global Process Transformation (GPT) project in our Information Technology organization. That role was followed by a business manager role, where he started up the Customer Support & Maintenance (CSM) consulting services capabilities in networks, safety, and security. Additionally, Matt was senior director, Global Service Delivery in the CSM business after holding multiple leadership roles of increasing scope and responsibility in Connected Services and CSM.

Matt holds a bachelor’s degree in learning and organizational change from Northwestern University in Evanston, Illinois and an MBA from Lake Forest Graduate School of Management.

Jeremy Gutsche

Jeremy Gutsche
CEO of Trend Hunter and Award-Winning Author

Jeremy Gutsche, MBA, CFA, is a New York Times bestselling author, an award-winning innovation expert, "one of the most sought-after keynote speakers on the planet" (The Sun Newspaper) and the CEO of Trend Hunter -- the world's #1 innovation website with 200,000 idea hunters and 3 billion views from 150,000,000 visitors. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank, and today, over 600 brands, billionaires, and CEOs rely on his innovation keynote speeches and workshops to accelerate innovation and make change happen, including Google, Disney, Starbucks, Red Bull, Netflix, LEGO, Victoria Secret, Coca-Cola, IBM, and Wells Fargo. He's even helped NASA prototype the Journey to Mars!

Routinely sourced by the media, Jeremy's broad appeal ranges from The Economist and CNN to Entertainment Tonight and The New York Times. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by the Globe and Mail, an "intellectual can of Red Bull" by Association Week, "the rockstar of keynote speakers" by Meetings Professional International, and "on the forefront of cool" by MTV.

Headshot of  Anat Baron, Futurist, Tech Entrepreneur & Former Head of Mike’s Hard Lemonade

Anat Baron
Futurist, Serial Entrepreneur, Brand Builder

Anat Baron is a sought-after futurist and strategic advisor. After three+ decades leading organizations through internal upheaval, intense competition, and market disruption, she has perfected the art of identifying, staying ahead of, and shaping trends. Currently the Founder and CEO of StashWall, Anat was the chief executive behind Mike’s Hard Lemonade. She grew Mike’s into a $200+ million juggernaut, establishing a new product category in the ultra-competitive beer industry—despite her allergy to alcohol. 

Anat has intentionally tested new industries, chasing her passion for creative innovation, meaningful stories, and the bleeding edge of technological innovations. This led her from her early work with Four Seasons, Holiday Inn and Radisson, to her years as a Hollywood executive and producer, through to her beverage industry career. She created Beer Wars, an award-winning documentary that examines the changing face of the beer industry. 

From her childhood obsession with the Jetsons and Star Trek to her forays into AI and automation, she’s forever determining what’s real and what’s next, which enables her to guide businesses on improving systems and the customer experience. Anat’s insights have been featured in CNN, Fox News, CBS, Entrepreneur, New York Post, and more.

headshot of Rev Lebaredian - NVIDIA

Rev Lebaredian
Vice President, Omniverse and Simulation Technology
NVIDIA

Rev Lebaredian is vice president of Omniverse and simulation technology at NVIDIA. Lebaredian has over 30 years of experience in the computer graphics industry, working in roles at Warner Brothers Digital and Disney Dream Quest Images before launching his own venture, Steamboat Software. He joined NVIDIA in 2002 and led the development of several real-time, multi-GPU scalable rendering, physics simulation, and AI platforms and technologies. Today, he leads the product, engineering, and research teams of NVIDIA Omniverse, a software platform and operating system enabling developers to build physical AI and robotic system simulation applications. 

The Future of Industrial Operations

How is Rockwell Automation envisioning—and creating—the future of industrial operations? By integrating the imaginations of people and the potential of technology. Join CEO Blake Moret as he shares how Rockwell Automation is uniquely positioned to solve pressing issues in industrial sectors today and bring that future vision to life. Learn how we’re helping organizations move towards digital transformation while creating resilient, agile, and sustainable operations.

Automation to Autonomous 2.0

Rockwell Automation is elevating smart manufacturing to a new level of autonomy. Join Cyril Perducat, Chief Technology Officer, for an exploration of the unique approach that Rockwell Automation is taking to embed advanced capabilities into every part of the production process. Learn how technologies such as robotics, control, and AI are making autonomous operations a fixture in our day-to-day work.

Innovating Around the Box: How to Innovate in Mature Markets

No innovation lasts forever – a new product or service may get you a few years of growth, but over time, competitors catch up and growth slows down. Maintaining a competitive edge in a mature, competitive market is difficult. In this keynote, David Robertson will show how LEGO and other companies have grown and prospered in competitive, mature markets, and draw lessons for any business interested in boosting innovation.

Making it Matter

How is Rockwell Automation making the future of industrial operations a present-day reality? Join Rockwell Senior Vice Presidents Matheus Bulho, Tessa Myers, and Matt Fordenwalt as they explore the latest in industrial operations. Discover how new technologies are transforming the way machines and equipment are being built and maintained. Hear how smart machines and plantwide orchestration are enabling end-to-end operational efficiency. Gain insights on how to drive standards across your organization and identify opportunities to be more resilient, agile, and sustainable.

Fireside Chat

Rockwell Automation CEO Blake Moret sits down with NVIDIA Vice President of Omniverse and Simulation Technology Rev Lebaredian for a fireside chat about their collaboration, the use of robotics and AI in autonomous technologies, and the future of industrial operations.

The Human + AI Equation

Abstract: The integration of artificial intelligence (AI) with human expertise is reshaping the boundaries of what is possible. Futurist Anat Baron explores the potential of the Human + AI equation in harnessing the power of AI to augment skills, enhance operational efficiency, and drive innovation. This keynote provides insights on navigating the challenges of AI adoption and fostering a culture of innovation that maximizes the strengths of both human expertise and artificial intelligence. Drawing on her experience with leading teams and building brands in industrial spaces, Anat explores how AI can improve decision-making, optimize processes, and drive sustainable growth while maintaining the essential human touch that nurtures creativity, critical thinking, and problem-solving.

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