Automotive and Tire Forum

Securely connected, more productive, intelligent operations

Join us at Automation Fair 2019 for the Automotive and Tire Forum

Hear real-world examples of how other leading professionals have increased their productivity and improved efficiencies in their operation.

Wednesday, November 20: 9:00 - 11:00 a.m.


Automotive and Tire Forum Overview


Advancing the Future of Automotive and Tire Manufacturing

Is your manufacturing operation up-to-speed on the evolving smart manufacturing standards and technologies that optimize your operation, scale production and allow you the flexibility to remain globally competitive? 

This open discussion will address the challenges other manufacturers are facing, analyze critical risks to avoid, and determine the steps to make your operation more intelligent, more securely connected and more productive.


The Automotive and Tire Forum will feature the following presentations from experts at these leading companies.

The View from the Front Seat:

How Ford is Harnessing IoT to Reshape Its Business and the Industry

Scott King, Manager, Advanced  Manufacturing IT, Ford Motor Company

Hear from Ford’s Scott King, Manager Advanced  Manufacturing IT, and learn how industrial IoT, analytics, artificial intelligence, AR and VR, cognitive and an entire suite of advanced technologies are the driving force behind the company’s efforts to speed innovation, better sense and serve its customers, and optimize its factories and business operations across the entire value chain – from product development, to its supply chain, to the plant floor, to the products and services that help move billons of people and goods every day.

Common Controls for Powertrain Manufacturing Systems

James Hall, Director, GPS-ME Assembly, Controls & Test, General Motors

In 2014, General Motors (GM) decided to expand the use of its Global Common Controls standard from Vehicle Assembly Systems to Global Propulsion Systems (GPS), where it would be used to control machining and assembly processes that produce Engines and Transmissions.  In 2018, production began on several manufacturing lines which were part of the largest project execution in GPS history.  This is the story of how GM, equipment suppliers and Rockwell Automation successfully executed this significant controls architecture change in the face of internal and external technical, cultural and business challenges.  It is also the story of what GM learned, how the organization learned it, and how the company is improving for the future.

Developing Next Gen Controls for Direct Drive Servo Presses

Bob Southwell, VP, Sales & Marketing, AIDA America

In this session presented by Bob Southwell, Vice President Sales & Marketing, learn about AIDA, the company’s Servo Press offerings and the related benefits to End Users.  Through concrete illustrations, understand the previous challenges the company faced working with three different manufacturers, the competitive limitations that caused complexity and the role Rockwell Automation played in designing solutions to address these critical problems.

Flexible Manufacturing Through Intelligent Conveyance

Mike LaRose, President, KUKA Automotive NA, KUKA

In this session presented by Mike LaRose, President KUKA Automotive Systems NA, attendees will learn about the KUKA Pallet-based Transport system and the KUKA Buffered Overhead Linear Transport System.  These solutions, based on the Linear Synchronous Motor technology from Rockwell Automation, have been successfully implemented by leading automotive companies. Other Industries can also leverage these solutions to achieve more flexible manufacturing, operation efficiency and total lifecycle cost reduction.

Interested in other sessions specific to the Automotive and Tire industry?

All Session Offerings

Automation Fair 2019 offers over 20 interactive hands-on labs and more than 90 technical sessions in addition to the Forums.

View all the sessions