Come to Automation Fair 2017 in Houston

Come to Automation Fair 2017 in Houston

As the area recovers from Hurricane Harvey and works on moving back toward a sense of normalcy, the Automation Fair® event will go on as planned, bringing you the latest trends and information on industrial automation.

The strong residents, and volunteers from around the country, are in full swing helping the Houston area with the long-term task of repairing the damage from Hurricane Harvey. Houston, set to host this year’s Automation Fair® event November 15-16 at the unharmed George R. Brown Convention Center, is ready to welcome visitors for tradeshows and other events. Sponsored by Rockwell Automation, the Automation Fair® event provides industrial automation industry professionals from around the world a chance to gather and learn about the latest trends and best practices from technology exhibits and educational programs.

November 15-16 • George R. Brown Convention Center • Houston • Click here for FREE registration, or contact your local Rockwell Automation representative.

At the Automation Fair® event, you’ll have the opportunity to discover how The Connected Enterprise can help achieve faster time to market, optimize assets, lower total cost of ownership and mitigate risk. In addition, you’ll see the latest control system network infrastructure based on standard, unmodified EtherNet/IP™, safety, power and information technologies that support The Connected Enterprise.

With more than 95 sessions, including forums, technical sessions and hands-on labs offered for free, Rockwell Automation specialists, program partners, customers and other industry professionals will share insights on industrial solutions that provide working data capital for better collaboration and more profitable decisions across enterprises and supply chains.

You also can discover the latest automation technology at the event’s exposition from Rockwell Automation and more than 100 of its program partners. Learn how Rockwell Automation and member companies in its PartnerNetwork™ program are integrating technologies, including the Industrial Internet of Things (IIoT) and industrial mobility, with automation control, power and information software and solutions.

Download the full preshow program in PDF format, or visit for more information.

Process Solutions User Group (PSUG) will be held Nov. 13-14 at the George R. Brown Convention Center.

Process Solutions User Group (PSUG) Annual Meeting

Prior to the Automation Fair® event, the popular Process Solutions User Group (PSUG) will be featured on Nov. 13-14 at the George R. Brown Convention Center. This annual event brings together more than 800 professionals from diverse process industries worldwide to learn about new technologies, process solutions and best practices. Process control engineers, plant managers, operators, manufacturing IT professionals, integrators and EPC consultants all participate in the interactive atmosphere.

PSUG is a great place to learn from people who are improving their processes and creating new revenue streams. This year’s event offers eight hands-on labs, 30 technical sessions, and more than 25 customer application sessions showcasing real results using the process solutions available from Rockwell Automation.

The participation fee for the two-day event is US$649 per person, and it covers event sessions, meals, refreshments and the Monday night hospitality event at Minute Maid Park. Learn more.

Partners Showcase New Technologies

The convention center also will be packed with the latest top industrial technologies and services. This is a great opportunity to talk to suppliers, examine new technologies and product demonstrations, and learn how these solutions can help you — all in one place.

More than 150 exhibits from Rockwell Automation and its PartnerNetwork™ program members — including Encompass™ Product Partners, OEM Partners and Strategic Alliance Partners — will showcase the newest and most advanced power, control and information solutions at the Automation Fair® event.

Visit to see who will be exhibiting, and be sure to visit these companies at the event.

See our Exhibitor Directory, or visit to get the most up-to-date list. Make sure to visit the Exhibit Hall and talk to suppliers, see product demonstrations, and learn how exhibitors and their solutions can help you.

Visit The Journal From Rockwell Automation and Our PartnerNetwork™ at Booth #1400!

Hands-on Labs, Technical Sessions & Forums

The Automation Fair® event offers 19 hands-on labs, 95 technical sessions and 9 forums that give you opportunities to learn best practices for your operations. After you register for the event, you can sign up for forums, hands-on labs and technical sessions in advance to help plan your day before you get onsite.

The popular hands-on labs, offered up to four times a day, allow you to work directly with Rockwell Automation products. Technical sessions are 60-minute presentations from leading industry and product specialists.

            The forums provide real-world examples of how companies have increased their productivity and improved efficiency. Representatives from various companies will share their automation technology experiences and applications in the following forums:

Food & Beverage: Wed., Nov. 15, 9:00 a.m. - 11:00 a.m.

Oil & Gas: Wed., Nov. 15, 9:00 a.m. - 11:00 a.m.

Water Wastewater: Wed., Nov. 15, 9:00 a.m. - 11:00 a.m.

Power & Energy: Wed., Nov. 15, 1:00 p.m. – 3:00 p.m.

Engineering Procurement & Construction (EPC): Wed. Nov. 15, 1:00 p.m. – 5:00 p.m.

Chemical/Specialty Chemical: Wed., Nov. 15, 1:00 p.m. - 3:00 p.m.

Oil & Gas: Thurs., Nov. 16, 9:00 a.m. - 11:00 a.m.

Machine & Equipment Builders (OEMs): Thurs., Nov. 16, 9:00 a.m. - 11:00 a.m.

Pulp & Paper: Thurs., Nov. 16, 9:00 a.m. - 11:00 a.m.

Diversity & Inclusion: Thurs., Nov. 16, 1:00 p.m. - 3:00 p.m.

Visit for details.

Visit The Connected Enterprise Industries Pavilion

Stop by The Connected Enterprise Industries Pavilion and explore demonstrations of highly connected, knowledge-enabled, industrial enterprises where devices and processes are connected, monitored and optimized to enhance productivity, safety, security, sustainability and economic performance.

The Pavilion showcases the capabilities of The Connected Enterprise in several industries, including oil & gas, chemical, and food & beverage, and demonstrates how these capabilities connect smart machines and benefit equipment builders.

At booth #1221, learn more about the benefits of digital transformation:

  • Watch interactive demonstrations which highlight the value of connecting, sharing and using data to improve operations.
  • Experience interactive displays that offer persona-based use cases and application capabilities across multiple industries.
  • Visit Leadership Theaters where Rockwell Automation shares its knowledge in OT/IT technologies and related benefits.

The Future is Here

At the Engineering Our Future booth (booth #122), engage with students who will demonstrate their problem-solving skills while having fun with robots. FIRST® (For Inspiration and Recognition of Science and Technology) is a unique varsity sport of the mind that’s designed to help inspire young people to follow a STEM (science, technology, engineering and math) path to become the innovators of the future.  

You also can participate with students in the organization’s new program, ST Math Play. Take time to learn about these STEM programs and how you can start one at your company. 

FIRST offers a progression of programs from FIRST LEGO® League (FLL) and Junior FLL, to the high school FIRST Robotics Competition (FRC) and FIRST Tech Challenge (FTC). Learn more.

Join Us via Social Media!

You can stay connected with the Automation Fair® event using your preferred social media channels:


The Journal: @thejournal_ROK

Automation Fair: @automationfair


Rockwell Automation

The Journal


The Journal


Rockwell Automation

The Journal


Rockwell Automation


Rockwell Automation

Digital User Experience Team

Once again, the Rockwell Automation Digital User Experience Team will be gathering your feedback on the desktop, web, and mobile tools you use to do your job.

Customers who use Rockwell Automation product selection, configuration and quoting tools — such as Integrated Architecture® Builder (IAB), ProposalWorks™, and Product Compatibility and Download Center (PCDC) — are invited to participate in user research activities in the same booth where they learn about these tools.

Take this opportunity to have a stronger voice in shaping the future of the Rockwell Automation tools that you need to do your job. Collaborate with the Rockwell Automation Digital User Experience Team in the Product Selection, Configuration, and Quoting Booth, #639.

Rockwell Automation Exhibits*

The Connected Enterprise Industries Pavilion - 1221

Engineering Our Future - C148

Essential Components - 607

Information Solutions - 2001

Integrated Architecture - 2113

Intelligent Motor Control  - 2139

Modernization: Assess, Design, Implement - 1039

Our Best Kept Secret - C134

Product Selection, Configuration and Quoting - 639

Rockwell Automation Innovations - 1501

Safety Solutions - 909

Services - 1441

*As of September 7, 2017.

Attendance is Free

The Automation Fair® event is free, including lunch and refreshments. Visit for registration information, or contact your local Rockwell Automation representative.

To maximize the most out of your time in Houston, look for the new ROKEvents app to plan for the event. With the app, you can register for sessions; browse schedules, speakers and sessions to create your daily schedule; and network with other attendees by exchanging messages and arranging meetings.

In addition, the app provides maps, event information, meal hours and session and event surveys. Users can also join social media conversations and stay current on event news. Download the free ROKEvents app from your smartphone’s app store and visit the Mobile App page for up-to-date information.

Also, sign up for the free e-newsletter that will be published every day of the show with updates and highlights of educational events and exhibitor displays.

The Journal From Rockwell Automation and Our PartnerNetwork™ is published by Putman Media, Inc.


The JOURNAL from Rockwell Automation and Our PartnerNetwork™ is a bimonthly magazine, published by Putman Media, Inc., designed to educate engineers about leading-edge industrial automation methods, trends and technologies