Webinar: Washdown is Not Equal to Hygienic

Washdown is Not Equal to Hygienic


60 Minutes



Food recalls are extremely costly, complicated and can have a lasting negative impact on your company's reputation. With recalls currently on the rise, hygienic design is the only way to meet strict regulatory compliance and deliver to the high standards expected by today's consumers.

Join this webinar to learn why hygienic design is so important and how it goes beyond simple wash-down ratings to prevent the contamination of your end products.

In this webinar you will learn:

  • The industry trends pushing companies towards hygienic design
  • Technology and engineering best practices
  • Real-world examples of hygenic design


Udo Fueger
EMEA Product Manager Sensing, Ident and Connectivity Business

Udo Fueger has over 30 years' experience in industrial automation, having worked for Keyence and Omron in the past, gaining experience across all industries and working with large OEMs and End Users. Udo’s focus over the past 14 years at Rockwell Automation has been to drive the EMEA Sensing business for Industrial Sensing and Identification products and develop the Smart Sensing Campaign for The Connected Enterprise.

Stefano Murano
Industrial Control, EMEA Product Manager, Rockwell Automation

Stefano, who has more than 30 years’ experience in electromechanical devices has spent most of his career at Rockwell Automation within the Industrial Control division. He uses his expertise to support sales of the Low Voltage Motor Control Center product range which is becoming the key reference point for complying with North American Standards.

John B Dart
Sr. Industry Consultant, CPG & Life Science

John Dart has over 30 years’ experience working in consumer goods industries including 5 years as the automation lead for a food packaging OEM and 25 years with Rockwell Automation. Currently John is responsible for managing industry domain experts for the global CPG and Life Science industry team, and is currently focused on identifying needs and prioritizing investments to support industry initiatives. Investments in hygienic designed products is one of the areas John has influenced from early on in his career with Rockwell Automation.

Bart Nieuwborg
Product Manager Visualization EMEA

Bart Nieuwborg has extensive experience in industrial automation and is a domain expert in visualisation and GUI design. He joined Rockwell Automation in 1996 and held various responsibilities in field service, training, marketing and business management. Bart is currently managing visualisation business in the EMEA region, covering SCADA software, operator interfaces, industrial computers and thin client infrastructure business.

Ulrich Arlt
EMEA Business Manager Motion Control, Rockwell Automation Strategic Alliance Manager

Ulrich Arlt has over 20 years’ experience in industrial automation and he is a domain expert in Motion Control. He joined Rockwell Automation in 1999 and held various responsibilities in field service, Solution Implementation, marketing and business management. Ulrich is currently managing motion business in the EMEA region, covering rotary motors, linear motors and the Independent Cart Technology.

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