Whatever kind of shopper you are, the chances are you won’t really have seen much difference in the supermarket shopping experience for many years.
From my point of view, this is the sign of a very mature market. In manufacturing terms, it’s not like the electric vehicle market, for example, where new production techniques are being rapidly developed and deployed to offer new technologies to new appetites or legislation.
It’s not (yet) like the pharmaceutical industry where new legislation means that everything must be tracked and traced from origin to point of sale in various ways.
Food and beverage manufacture is a bit like a duck swimming across a pond – it all looks calm, but beneath the surface is all action as its little feet are paddling away furiously to make progress.
That new chocolate biscuit might not seem a huge leap forward to the average consumer, but it is an insight to modern F&B manufacture. The biggest companies need to compete for your (and your partner’s) attention – they need to create special flavours or offer different sizes, seasonal specials and new product innovation.