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Rockwell Automation attends the 23rd edition of the ARC Industry Forum focused on Digital Transformation

Every day around the world, events dedicated to Digital Transformation are organized. During these events analysts, editors, sociologists and companies operating across a variety of industrial sectors meet to discuss and fully understand opportunities and risks linked to the digitization.

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Press Release
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Rockwell Automation attends the 23rd edition of the ARC Industry Forum focused on Digital Transformation
Every day around the world, events dedicated to Digital Transformation are organized. During these events analysts, editors, sociologists and companies operating across a variety of industrial sectors meet to discuss and fully understand opportunities and risks linked to the digitization.

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The 23rd edition of the ARC Industry Forum - Driving Digital Transformation in Industry and Cities - which will be held in Orlando - Florida from February 4th to 9th is one of these events, and Rockwell Automation, together with other important players, will offer its perspective on this important change showing strategies that can be implemented to successfully navigate the challenges.

The scope of the digital revolution is unprecedented. This is driving a need for change both from a technology as well as an organizational perspective.. Businesses are deeply changing internally as well as in their ways to interact with the outside, making themes such as security and cybersecurity more current than ever.

The speeches from Rockwell Automation during the event will be focused on themes of safety and security. Capitalizing on its experience gained in years of close collaboration with client companies, which share its passion for innovation, Rockwell Automation will share its point of view showing the most appropriate approaches that can be adopted to unlock endless horizons of opportunities. The discussions will also help attendees to understand how to be successful in the new competitive scenarios introduced by disruptive technologies, and, at the same time, how to find the right balance with the risks associated with their adoption.

Converging in a common infrastructure of information technology and operation technology helps companies to streamline operations and increasing productivity as well as having information supports immediate and accurate decision making with direct impacts on the bottom line. However, focusing attention exclusively on the adoption of disruptive technologies and on the resulting benefits, without implementing an adequate IT/OT security policy, can increase the risk of vulnerability to cyber-attacks. This can significantly affect worker safety, the environment and products, as well as intellectual property, reputation and productivity.

Companies that want to keep their competitive advantage must innovate, but they cannot underestimate those aspects that, if not properly managed, could represent side effects with possible negative outcomes. It is therefore necessary to find the correct balance between the innovation and the strategies aimed at protecting the company and those working within it. A task that assigns to the technology provider a role as unprecedented as fundamental and that finds its maximum value in the proposal of a correct mix of technologies and expertise, allowing the right combination of opportunities and risks.

The Digital Transformation has in fact changed the role of the technological partner that today must be able to support and accompany the customer in every phase of its journey, not only with the most technologically advanced solutions, but also with a 360° consulting capacity aimed at creating value and to adapt to the new production methods ". declares Marc Baret, Director EMEA Industrial Services at Rockwell Automation.

Published February 11, 2019


Susanne Bergmann
Susanne Bergmann
Field Marketer, Germany, Rockwell Automation
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Zhongjie Li
Zhongjie Li
Competency Center Manager, Rockwell Automation
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