In addition to the SEE mission of providing quality packaging solutions, the company is deeply committed to shaping a sustainable future. “Today, the world has a huge recycling problem,” says Sergio Pupkin, the company’s Chief Growth & Strategy Officer. “We want to do more to drive a circular economy for packaging.”
SEE has pledged to “design or advance 100% of packaging solutions to be recyclable or reusable, eliminate waste by incorporating an average of 50% recycled or renewable content into solutions, and collaborate on advanced recycling technology and infrastructure by 2025.”
Sergio explains that to achieve this mission, the company has invested in research and development that pairs the latest technologies with creative ideas to innovate and build brand new solutions. “We want to recycle more to drive that circular economy, but the recycling stream for many of our products is still under development. So, we collaborate with different partners to make sure that we help to drive that circularity while still solving the problem of reaching vast audiences with the right products.”
At Rockwell Automation, we’re proud to join forces with SEE to support the research and development they’re doing to enhance sustainability in packaging design. We value SEE’s expertise within the markets they serve, their ability to be industry leaders , and their commitment to leaving the world better than we find it.
Sergio shares that the admiration is mutual, “What led us to building the relationship [with Rockwell Automation] over the years is the reliability, the ease of programming, the technical support, the partnership… these Rockwell strengths have helped make us partners over the years.”