Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, today announced that Rodrigo Riera has been appointed as the new regional vice president for its southern Europe country cluster, including France, Italy, Spain, Israel and the Benelux region.
“My focus will be to create, nurture and strengthen long-term relationships within the region, supporting my team to help customers with their business challenges,” Riera said. “We can help companies evolve, making them more competitive, more resilient and more sustainable.
“I look forward to meeting many of our customers at our upcoming ROKLive EMEA event in Rome.”
Currently the regional director for the Andean and Caribbean region in Latin America, Riera joined Rockwell Automation in 2006 and has held a variety of roles and increasing responsibility within regional sales and business development. He will be based in Madrid.
Gustavo Zecharies, regional president, EMEA, Rockwell Automation, said the strategic addition to his team brings seasoned leadership to key markets and underscores Rockwell's commitment to customer focus and sustainable growth.
“Rodrigo has an impressive track record of growing sales and demonstrates a passion for developing the teams he leads,” Zecharies said. “These capabilities, combined with his experience in industrial automation, will accelerate our regional sales strategy while further enhancing customer interactions and intimacy.”
