This blog post is the fourth in a series from Kezzler and Rockwell Automation sharing insights from a recent Forrester Consulting thought leadership survey, “Increase Brand Loyalty And Generate ROI With Improved Traceability”.
Traceability is an important component of the next supply chain revolution, and will power efficiency, resilience and competitiveness. But, as with the adoption and implementation of any technology, companies have concerns. According to a recent study commissioned by Rockwell Automation and conducted by Forrester Consulting, these concerns range from the complexity of integrating with existing systems and equipment (43% of survey respondents) to lack of sufficient standardization (36%), among other issues.
Even as consensus emerges indicating that traceability is a critical enabler in the drive to digitize products, the vague “making the world a safer, more transparent place” is not a compelling enough argument for adoption. Respondents to the Forrester Consulting survey cited the cost of new technology as the number one barrier to adoption.