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West-Bake partnered with Rockwell Automation to implement the Plex Smart Manufacturing System, enabling a seamless digital transformation across its operations. This collaboration eliminated data silos, digitalized manual processes and delivered real-time insights that improved efficiency, quality and traceability.
Managing Director Peadár Shanks and IT Manager PJ Shanks joined us in the ROKStudios to highlight how the initiative empowered employees, accelerated decision-making, and positioned the company for ambitious growth into new markets. West-Bake’s journey demonstrates how strategic technology adoption and strong partnerships drive operational excellence and scalability.