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As manufacturers face rising pressure around resilience, regulation and responsiveness, execution data is becoming a more strategic asset across the enterprise. In this ROKStudios session, Carmen Palmisano, CEO of Avvale PLM, joins Stan Miller to discuss why manufacturing is rethinking the digital thread — and what it takes to make it real. She explores why connecting engineering, manufacturing and lifecycle data requires more than technology alone, highlighting the importance of shared processes, responsibilities and product visibility across departments. Carmen also explains how stronger feedback loops between the shop floor and the wider business can support better product strategy, a more data-driven quality culture and more informed decision-making as manufacturers move towards increasingly intelligent operations.