Attend
The future of industrial operations, in focus
Smarter moves start here. Four days of exclusive experiences shine a light on what’s possible. Learn why the Automation Fair® event is where priorities sharpen and direction takes shape.
No matter your role, Automation Fair provides the inspiration, learning and connections to help you concentrate on what matters most and move forward with intent.
Executives gain insight from peer leaders and proven strategies to sharpen priorities, align investments and lead with confidence.
Managers get practical guidance and real‑world solutions they can apply immediately to boost team performance.
Technical Professionals deepen expertise through direct access to experts, hands‑on learning and real applications that strengthen execution readiness.
Why you should attend
Here’s what your peers say about the experience—and the impact it delivers.
95%
had direct access to subject matter experts
93%
say the event covered the topics most important to them
98%
rated lab sessions as a valuable use of their time
90%
had significant opportunities to network
New solutions, live demos and guided tours across 150+ exhibits
“There are opportunities to meet incredibly sharp people and see cutting-edge advancements.”
- Dan Ryan, Partner, BW Design Group
250+ Sessions give clear insight for smarter decisions
“This experience was an unforgettable opportunity to deepen my understanding of the rapidly evolving automation and industrial control landscape.”
- Kaitlyn Powel, Industrial Engineer, Pflaumer Brothers Inc
Unique Off-site Tours deliver a clear view of industry‑leading technology
“We left energized with new ideas and insights to bring back to the team.”
- Jacob Cox, VP of Electrical and Controls, Fallas Automation
500+ hours of Advanced Training for answers, access and technical depth
“The most valuable part of the sessions was the hands-on experience with new technologies.”
- Jeremy Huebner, Instrumentation Specialist, ICM
Curated half-day Summits bring clarity to your biggest challenges
“Every conversation reinforced just how quickly our sector is evolving and how much opportunity lies ahead.”
- Shane Lay, Solutions Consultant, ATSYS
The power of 14,000 people connected with a purpose
“Grateful for the hands-on learning, inspiring conversations, and the chance to connect with brilliant minds shaping the future of automation.”
- Felipe Lopes, Software Design Engineer, OPTIMA packaging group
Registration opens in August
What can you expect at the premier event for industrial automation and digital transformation?
Take a look at our 2025 highlight video and get excited for what’s next in Boston.
Get ready for Automation Fair
Automation Fair is a registered trademark of Rockwell Automation.