The Latest Rockwell Automation News and Events

Rockwell Automation Completes Acquisition of CUBIC

Transaction expands global reach for intelligent motor control center offering

Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, has completed the acquisition of CUBIC, a company that specializes in modular systems for the construction of electrical panels.

CUBIC, founded in 1973, serves fast-growing industries such as renewable energy, data centers, and infrastructure, and is headquartered in Bronderslev, Denmark. CUBIC will be reported as part of Rockwell’s Power Control Business in the Intelligent Devices operating segment.

“This acquisition strengthens our portfolio of leading intelligent motor control technologies. We are excited to welcome the CUBIC team with their expertise in structural design, power systems, and global standards to Rockwell,” said Bob Buttermore, vice president and general manager of Rockwell’s Power Control Business. “CUBIC’s efficient and flexible modular systems combined with Rockwell’s intelligent devices and industry expertise will benefit customers by offering faster time to market, enabling broader plant-wide applications for intelligent motor control, and generating smart data to increase sustainability and productivity.”

CUBIC’s established partner model will allow Rockwell to expand its partner network for intelligent motor control offerings in Asia, Europe, and Latin America. Additionally, CUBIC will broaden Rockwell’s market access in renewable energy and data center solutions.

“Rockwell’s global leadership in industrial automation make it a perfect fit for CUBIC,” said Jacob Moller Knudsen, CEO of CUBIC. “The combined portfolio will be compelling to new customers and partners in hybrid and process industries.”

Ford Motor Company Selects Rockwell Automation to Advance Its Electric Vehicle Program

Collaboration will enable on-time successful launches to meet increased customer demand

Ford Motor Company has selected Rockwell Automation as its vehicle operations primary controls and solutions provider for its next three electric vehicle assembly sites. By jointly collaborating on assembly tooling designs and architectures that will increase speed to market, Rockwell can help machine builders to meet production customer demands and achieve on-time successful launches.

“We are strengthening the commitment to build world class electric vehicles for the future and fortifying the relationship between Rockwell and Ford that has been in place for more than 75 years,” said Blake Moret, Chairman and CEO of Rockwell Automation. “We look forward to working closely with Ford and its ecosystem over the next several years to accelerate business outcomes and advance the company’s position as a global leader in the electric vehicle market.”

“We’re honored to be a part of Ford’s journey to accelerate the rollout of EVs to customers,” said Jane Barr, vice president, Global Industry Accounts at Rockwell Automation. “Our open-system approach ensures EV production aligns with the latest industry standards, regulations, and customer expectations.”

Rockwell products and services will be utilized across Ford’s automotive production complexes located in Oakville, Canada; Blue Oval City, Tenn.; and Avon Lake, Ohio.

To learn more about Rockwell’s electric vehicle program, please click here.

Rockwell Automation and Cognite Form a Strategic Partnership to Develop a Unified, Edge-to-Cloud Industrial Data Hub Offering for the Manufacturing Industry

With this first-of-its-kind offering, Rockwell will leverage Cognite Data Fusion to further unlock the value of data and advance digital innovation in manufacturing

Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, and Cognite, a global leader in industrial data software, announced a strategic partnership to further unlock the value of manufacturing data and accelerate technological change for the industry. The partnership combines Rockwell’s FactoryTalk® software offering of next-generation edge connectivity to plant assets, operations management applications, and industry-tailored analytics with Cognite’s leading Industrial DataOps platform, Cognite Data Fusion, to create an industrial data hub ready for enterprise-wide scaling.

With one of the largest footprints in industrial automation, Rockwell products create and process data worldwide. The partnership between Rockwell and Cognite will bring to market a unique, unified, edge-to-cloud industrial data hub that makes operational, engineering, enterprise, and visual data understandable and comparable for manufacturing across industries. The offering will transform raw data into high-impact applications for real-time decision making and improved workflows that ensure safe, productive, and sustainable operations. With Cognite’s proven success in the Energy industry, this partnership will further enhance the edge-to-enterprise capabilities from Sensia, Rockwell’s joint venture with Schlumberger.

“Manufacturers of all sizes struggle with getting access to, and value from, their data. A unifying information hub can provide a single source of truth for all manufacturing data without a major investment in proprietary and costly platforms,” says Rockwell’s Brian Shepherd, senior vice president of Software & Control. “The bigger a company is, the harder it is to pull data together from all the different sources and then get meaningful analytic insights affordably. Our partnership with Cognite will directly address these challenges.”

“We are excited to partner with Rockwell Automation to expand their FactoryTalk offerings and further enrich the data central to their applications,” says Girish Rishi, CEO of Cognite. “Our mission at Cognite - to foster the development, operationalization, and scale of industrial Hybrid AI solutions - is echoed in this partnership. We look forward to working with Rockwell Automation to accelerate the industrial adoption of applied analytics and digital applications.”

Rockwell Automation Names Robin Saitz Chief Marketing Officer

Rockwell Automation announced that Robin Saitz has been promoted to vice president, Global Marketing and Chief Marketing Officer. She reports to Scott Genereux, senior vice president and Chief Revenue Officer.

In her new role, Saitz has global responsibility to lead marketing of Rockwell’s full portfolio. With a focus on driving demand and building the brand globally, she oversees industry strategy, marketing communications, analyst relations, demand generation, and commercial marketing.

Saitz joined Rockwell as part of the company’s acquisition of Plex Systems, completed in September 2021. Most recently, Robin led marketing for software as a service in Rockwell’s Software & Control business segment as the Plex & Fiix Chief Marketing Officer. Fiix was acquired by Rockwell in January 2021. The SaaS and Rockwell marketing teams will come together under Saitz’s leadership.

“Robin is an engineer turned marketer with a deep expertise in marketing across multiple industries,” Genereux said. “With her outside-in thinking and customer focus, she will build on the strong foundation we have to further elevate our go-to-market approach and make Rockwell the first choice in industrial automation and information solutions.”

“Rockwell is at the center of so many important industry initiatives including digital transformation, cybersecurity, and sustainability. Our solutions are critical to delivering successful business outcomes for our customers,” Saitz said. “This is why I am honored and excited to lead marketing for such a well-respected company.”

Prior to joining Plex, Saitz held CMO roles at Avecto, a cybersecurity solutions provider (acquired by BeyondTrust), and Brainshark, a sales enablement software company. Robin spent more than 20 years at PTC, including her role as senior vice president of Global Marketing and Operations. She started her career as an engineer in packaging design.

Saitz earned a bachelor’s degree in engineering from Trinity College in Hartford, Conn., and a master’s degree in engineering management from Northeastern University in Boston.