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Automation Today Issue 67 | Executive Message

Create your Next Competitive Advantage with The Digital Thread

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The potential of digital transformation is enormous. From reduced downtime and maintenance costs to improvements in right first-time quality, digital transformation can help you to be as efficient and profitable as possible.

Imagine collaborating in real time across the value chain, validating new lines and processes virtually, simplifying data science and increasing your manufacturing flexibility – the digital thread can make this a reality. It enables seamless data flow throughout your organization, leading to improvements and benefits throughout the entire operation.

Today’s manufacturers and producers continue to face many challenges. Customers expect increasingly personalized products while new competitors innovate at record rates. To make things worse, unanticipated disruptive events like COVID-19 add an extra level of challenge and complexity – making the digital thread more important than ever.

Early adopters of digital thread methodologies are already surging ahead in productivity and innovation.  They are moving from siloed systems and business functions to an enterprise connected with the digital thread.

This issue of Automation Today delves into how the digital thread can help you reimagine your ambitions. It focuses on how investing in digital transformation initiatives can help you address your greatest business challenges to create your next competitive advantage.

It features the trending digital topics that can help you connect your operations to improve your performance and productivity, including: Connect your Enterprise with the Digital Thread; Unlock your Digital Potential with the Power of Extended Reality; and, How to Make your Warehouse Smarter.

This issue also includes the latest products and technologies, customer case studies that demonstrate how we help customers address their application challenges and recent company news and events.

I hope you enjoy this issue of Automation Today and that it helps you to identify ways in which you can unlock your digital potential to create your next competitive advantage.

Stay safe, stay connected


Scott Wooldridge
Scott Wooldridge
President, Asia Pacific, Rockwell Automation
Scott Wooldridge is president for Asia Pacific. Scott leads the execution of the company's strategy to bring the Connected Enterprise to life, combining our technology and domain expertise to deliver positive business outcomes for our customers. Scott works with his regional leadership team to implement the Asia Pacific growth initiatives and organizational development plans to meet our long-term objectives.
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