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Trade Show

Tire Technology Expo 2026

3 - 5 March 2026 | Hannover, Germany
Booth #7096 | Hall 21
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Tire technology expo logo

Digital Innovation and Design for Tire Manufacturing Excellence

Discover how through innovation and digital design, tire producers can get quality offerings to consumers quickly, while minimizing production costs and risks.

As the world's leading industrial automation and digital transformation company, Rockwell Automation is excited to be part of the 26th Tire Technology Expo.

Book a meeting

Tire Technology Expo remains the tire industry's essential annual event, gathering a global community of scientists, engineers, academics and professionals to share knowledge, learn about the latest industry developments, see new products, and shape the future of tire manufacturing and design.

Whether you're a machine builder, a customer, or an end-user, we can help you to achieve:

  • Consistent production quality
  • Improved Efficiency and Yield
  • Agility and scalability
  • Reduced launch risk
  • Faster time to market
  • Minimized CapEx and reduced operational costs

Our team of specialists will be on hand to answer your questions and provide insights on:

  • IoT, AI and Machine Learning
  • Industrial Data Operations and Large Language Models
  • MoM (Manufacturing Operational Management MES, WMS, CMMS, QMS)
  • Scalable proven solutions
  • Application and product support
  • Experience and domain expertise
  • Smart manufacturing consulting
  • Strong ecosystem
  • End-to-end solution and delivery

Don’t miss our presentation at the event

Peter Mair
Peter Mair
Principal EMEA Auto & Tire, Rockwell Automation Digital Services​
Peter has 25 + years of experience in the Automotive supply chain and production machinery gained in Germany, Japan and France. After working at Top 10 automotive Tier1 suppliers he concentrated his activities in the Product Life Cycle Management and Industry 4.0 area. He helps customers to identify and adopt new business needs such as sustainable development goals (SDG) during their digital transformation. He understands the need of interoperability and the right fit of Process, Methods and Tools as key for successful collaboration in a connected enterprise environment.

Topic: Boosting Smart Tire Applications in the Circular Economy​

Smart tire technologies are becoming a critical enabler of the circular tire economy. This presentation highlights use cases around the European Deforestation Regulation (EUDR) and Digital Product Passports (DPP), showing how traceability and compliance requirements are reshaping the industry. Peter Mair of Rockwell Automation will demonstrate how smart manufacturing, business-to-business connectivity with fleet operators or service centers, quality monitoring and recycling solutions deliver measurable value. All these applications and smart sensing data exchanges are supported by proven and thrusted block chain technology. Attendees will learn how connected tire applications drive sustainability, compliance, and innovation across the tire value chain.​

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Location

Deutsche Messe

Messegelände
30521 Hannover
Germany

See the map.

 

Visit official website here.

Hannover City Center - Germany
Take your next step towards agile, digital tire production

Get in touch to arrange an executive meeting at our booth!

Meet the team
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