4. We listen; we understand
There’s no single template for Digital Transformation success. The only way we can truly identify the right solutions is to get an in-depth understanding of our customers’ businesses and have the deep industry knowledge ready to apply.
This is what we mean by being a customer-centric organisation. We address business problems with concrete KPIs and desirable outcomes, and work closely with our customers to hit these metrics and milestones.
5. We make long-term plays
While there are quick wins and short-term solutions to common pain-points, our employees are critical in assessing whether these are really moving the needle for our customers and partners in the longer-term.
For our customers, we encourage them to think in terms of lifecycles, and help them to find ways to improve productivity at different stages and get the most out of their assets. We also work with our customers to look at the trends that are driving their industry, and help them to see all the options that exist to determine how their business will operate over a time horizon of years or even decades.
Regarding our partner network, we believe firmly in the value of long-lasting relationships. Through our collaborative attitude, we build strong relations, common strategies for growth and joint customer approaches, which help us to serve the market in the best manner.
Being a long-term player allows us to demonstrate loyalty to our partners, and build not only a long-term view for the customer, but a reliable ecosystem to support them.
6. We refuse to fail our customers
The ‘fake it till you make it’ ethos has no place here. We’re straight with our customers on where we can really add value to their business, and can back that up with real evidence of where we’ve tested and applied the solutions. We’re not here to waste anyone’s time or money.
We give our customers confidence that we can deliver for them.
Culture is Key
Across our business, we live by a simple brand promise: Expand Human Possibility. This promise captures our goal to connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive.
Rockwell Automation has implemented this promise into our DNA because we realise that, as industries evolve and technology advances, our culture is the constant source of value that reinforces our relevance and value in the eyes of our customers.
You can see the results our culture brings in the wealth of content available on our Management Perspectives hub.
