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Trade Show

Tire Technology Expo 2026

3 - 5 March 2026 | Hannover, Germany
Booth #7096 | Hall 21
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Tire technology expo logo

Digital Innovation and Design for Tire Manufacturing Excellence

Discover how through innovation and digital design, tire producers can get quality offerings to consumers quickly, while minimizing production costs and risks.

As the world's leading industrial automation and digital transformation company, Rockwell Automation is excited to be part of the 26th Tire Technology Expo.

Book a meeting

Tire Technology Expo remains the tire industry's essential annual event, gathering a global community of scientists, engineers, academics and professionals to share knowledge, learn about the latest industry developments, see new products, and shape the future of tire manufacturing and design.

 

Whether you're a machine builder, a customer, or an end-user, we can help you to achieve:

New tires, Car tires at warehouse. Car tires, Automobile industry.
  • Consistent production quality
  • Improved Efficiency and Yield
  • Agility and scalability
  • Reduced launch risk
  • Faster time to market
  • Minimized CapEx and reduced operational costs

Our team of specialists will be on hand to answer your questions and provide insights on:

Autonomous robot factory produces vehicles cars bodies in a big hall on long production line
  • IoT, AI and Machine Learning
  • Industrial Data Operations and Large Language Models
  • MoM (Manufacturing Operational Management MES, WMS, CMMS, QMS)
  • Scalable proven solutions
  • Application and product support
  • Experience and domain expertise
  • Smart manufacturing consulting
  • Strong ecosystem
  • End-to-end solution and delivery

Don’t miss our presentation at the event

Steven Nguyen
Steven Nguyen
Global Digital Services Sales Executive, Rockwell Automation
Steven Nguyen is the Tire and Automotive Industry Lead for Rockwell Automation’s Digital business, where he helps global manufacturers build smarter, more connected, and more resilient operations. Drawing on broad international experience across automotive, tire, and advanced manufacturing, he partners with enterprises to modernize how they design, operate, and maintain production using AI, digital twins, industrial IoT, and data-driven consulting. Known for translating complex technologies into actionable strategies, he focuses on measurable business impact and scalable, cross-functional programs. He is a frequent speaker on applied AI and the evolving digital industrial landscape.

Topic: From Materials to Mobility: Turning Tire Data into Intelligent Manufacturing

Tire manufacturers generate vast amounts of data across the lifecycle — from material properties and sustainability attributes to consumer demand, production details, quality results, and real world performance. Today, much of this information remains isolated in separate systems, limiting its ability to influence decisions beyond its most immediate use.

This session explores how data can be leveraged at each stage of the tire lifecycle and used to inform other parts of the value chain to unlock additional value. Industrial data operations, PLM, closed loop quality control, and supply chain traceability each play a role in connecting material, production, and performance insights. Some loops can now be automated, while others still rely on engineering expertise to interpret insights and act on them.

By progressively connecting data across materials, production, and performance, manufacturers can strengthen decision making, improve throughput and quality, enhance sustainability, and accelerate the development of better tires.

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Take your next step towards agile, digital tire production

Get in touch to arrange an executive meeting at our booth!

Meet the team
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