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Rockwell Automation Strengthens Control & Visualization Portfolio with Acquisition of ASEM

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Press Release
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Rockwell Automation Strengthens Control & Visualization Portfolio with Acquisition of ASEM

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Rockwell Automation, Inc. (NYSE: ROK) today announced it has signed an agreement to acquire Italy-based ASEM, S.p.A., a leading provider of digital automation technologies. ASEM provides a complete range of Industrial PCs (IPCs), Human-Machine Interface (HMI) hardware and software, remote access capabilities, and secure Industrial IoT gateway solutions.

ASEM’s high-performance automation solutions enable The Connected Enterprise® with smarter technology, enhanced productivity, and a more secure environment by integrating smart devices, the control platform, and design and operational software all on a single network.

“ASEM’s strength in the IPC market and expertise in HMI will further expand our Control & Visualization hardware and software portfolio and enhance our ability to deliver high-performance, integrated automation solutions. ASEM’s products will provide our customers with a high degree of configurability for their industrial computing needs through innovative hardware and software that allows them to achieve faster time to market, lower their cost of ownership, improve asset utilization, and better manage enterprise risk,” said Fran Wlodarczyk, Senior Vice President, Architecture & Software at Rockwell Automation.

“ASEM has a leading market position in Italy and has a brand that is synonymous with quality. We are delighted to have the opportunity to leverage our pioneering expertise in the design and production of Industrial PCs and industrial software to broaden Rockwell Automation’s Control & Visualization offering and accelerate the digital transformation of our customers,” said ASEM founder, President, and CEO Renzo Guerra.

The transaction includes the purchase of a minority interest in ASEM held by KEB Group, Germany. Post-close, Rockwell Automation will maintain ASEM’s strategic supplier and technology partner relationship with KEB.

The transaction is expected to close in the spring of 2020, subject to customary approvals and conditions, and will be reported in the Architecture & Software business segment. Rockwell Automation will provide additional information at the upcoming Barclays and Citi investor conferences held in Miami, Florida on February 19 and 20.

About ASEM

Founded in 1979 and headquartered in Artegna, Italy, ASEM, is a leader in the R&D, design, manufacturing, and marketing of products, systems, and solutions for the machine and process automation markets. ASEM’s products, systems, and solutions are completely designed, engineered and manufactured in-house in Italy and based on state-of-the-art hardware and software technologies. ASEM employs approximately 200 employees, 30% of which are dedicated to R&D. In addition to Italy, ASEM has presence in Germany, Austria, and Switzerland and sells to customers in over 30 countries. To learn more about ASEM, visit www.asem.it.

Published February 19, 2020


Stanley A. Miller
Stanley A. Miller
EMEA Public and Analyst Relations Manager EMEA
Stan leads the PR and thought-leadership content programmes for Rockwell Automation in the EMEA region, including media-relations strategy, influencer activities, social media, customer communications, and a best-in-class thought-leadership programme for industrial executives, called Management Perspectives. He thinks of creative and compelling ways to tell stories. His approach is shaped by 15 years as a newspaper journalist and a passion for technology.
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