Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, today announced the appointment of Uwe Keiter as its new managing director and OEM sales director in Germany.
Originating from the German Rhineland, Keiter has many years of sales and management experience in the field of automation technology. Before taking up this new role at the beginning of October 2022, Keiter was responsible for modernizing business processes, with a focus on production-related services in well-known companies within the machine and plant engineering sector – particularly in the fields of consumer-packaged goods (CPG) and end-customer support.
Keiter not only possesses a comprehensive understanding of the Rockwell Automation business, as well as its broad product range, but also has deep insights into the market as well as future developments around digitalization.
Pierre Teszner, regional vice president, Central and Eastern Europe, at Rockwell Automation, celebrated the new appointment: “In challenging times, such as those we are facing today, it is essential to plan with vision and strategy, but also with sensitivity. Uwe Keiter brings all of these qualities to our German operation, and we are excited to welcome someone so experienced and with such profound professional expertise to our team in the country. We are confident that he will excel in this new role, and provide Rockwell with the required guidance to successfully steer our business in Germany through these challenging times.”
Keiter has a clear vision of what makes Rockwell Automation so unique compared with other companies within the field of automation: “In these modern times, automation and digitalization processes are not solely in the domain of hardware components – decision makers are increasingly focusing on software. The quality and scope of solutions from Rockwell Automation and its partners are unparalleled when it comes to the development and implementation of digital transformation strategies and the realization of the Connected Enterprise as a whole.”
Keiter brings a holistic approach to the role, not only focusing on hardware and software offerings, but also integrating customer services and the support of the Rockwell Automation PartnerNetworkTM ecosystem.
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