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Piers Lamb, Sales Director UK and Ireland at Universal Pack, explores what it takes to design truly data ready packaging machines. He discusses the critical early design decisions that enable traceability, compliance, and long-term serviceability, as well as the role of standardization in reducing engineering complexity. Lamb also shares how real-time machine data is transforming remote testing, accelerating time-to-ramp, and enabling more proactive, service-led models that improve uptime, strengthen support, and deliver lasting customer value across the machine lifecycle.