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Machine builders across Europe are facing a more complex regulatory environment, with new requirements emerging around machinery, cybersecurity and products with digital elements. In this ROKStudios session, David Main-Reade, Program Manager, Standards & Regulations, EU Regulatory Affairs at Rockwell Automation, joins Stan Miller to explain what these changes mean for OEM executives and why preparation needs to begin now. He discusses the interplay between the Machinery Regulation and the Cyber Resilience Act, the growing importance of standards in shaping compliance, and why companies need more integrated approaches that bring together safety, cybersecurity and regulatory expertise. The session also highlights the business risk of falling behind — including the potential inability to bring non-compliant machines to market.