Podcast

The Benefits of Serialization and Traceability

Management Perspectives – Series 3 – Episode 09

Two people waring protective gear and having a meeting in a laboratory

Guests: Dr Paul Miller, Vice President and Principal Analyst for Forrester Research; Christine Akselsen, CEO of Kezzler, and Mark Bottomley, Regional Vice President Strategic Accounts and Sales Specialists EMEA, Rockwell Automation

As supply-chain sustainability becomes a key focal point of many customer experience strategies, businesses are leaning into serialization and traceability. This approach also provides operational efficiencies and the compliance with ever-changing market regulations. In this special edition of the Management Perspectives podcast, guest host Mark Bottomley speaks with Christine Akselsen, CEO of Kezzler, and guest speaker, Dr Paul Miller, Vice-President and Principal Analyst from Forrester, to learn more about the opportunities this approach brings.

Find out more on this topic in the research they discussed, EMEA Spotlight: Increase Brand Loyalty and Generate ROI with Improved Traceability - a commissioned study conducted by Forrester Consulting on behalf of Rockwell Automation.

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If you enjoyed this podcast and are looking for further insights to help accelerate your digital transformation initiatives, visit the Management Perspectives Hub. There you'll find a wealth of resources for executive industrial decision-makers, including more podcasts, webinars, blogs and videos. You can also follow Mike Loughran on LinkedIn, and join the Management Perspectives group there.

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