We have launched a new, secure process that allows for authentication checks on recently purchased Rockwell Automation products and provides customers great benefits, including a complimentary extended factory warranty.
Product Registration provides an extra layer of supply chain security
With global markets currently experiencing supply chain interruptions due to raw materials and labor shortages, customers of industrial automation products are being tempted more than ever to purchase from alternative “gray market” sources, such as online resellers, parallel importers, and peer-to-peer marketplaces. Unfortunately, we have seen this result in customers unknowingly acquiring substandard and even counterfeit Rockwell Automation products.
While the best line of defense remains making smart sourcing decisions by securing supply chains and only purchasing from authorized Rockwell Automation sources, Product Registration allows our customers, including value-added resellers such as original equipment manufacturers and system integrators, to take this one step further by validating recently purchased products against our records.