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Automation Today Issue 68 | Executive Message

Smart Manufacturing with Transformational Technology

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Many industries were already experiencing disruption prior to Covid-19 but the pandemic has accelerated this rate of disruption. To remain competitive, companies are challenged to work faster, smarter and with greater agility at all phases of their enterprise lifecycle.

Today’s business environment is demanding levels of flexibility, agility and performance that only smart solutions can deliver. Smart manufacturing is your gateway to digital transformation. It delivers measurable results by improving safety, quality and optimizing plant performance. Through IT/OT convergence you can unlock hidden data from the entire value chain for more effective decision-making and more efficient operations at every level throughout the enterprise.

To help companies innovate faster and improve efficiencies we are excited to launch our new brand, LifecycleIQ Services. This new brand represents the expanding ways customers can engage with Rockwell Automation technology and highly trained professionals. LifecycleIQ Services can help improve your performance by optimizing the investments you make in your machines, equipment and technology.

More businesses are understanding the value of combining the various elements of smart manufacturing – people, process and technology – for a holistic approach to smart solutions. By doing so, they are creating their next competitive advantage.

This issue of Automation Today delves into how transformational technologies enable smart manufacturing. It focuses on how smart manufacturing can help you to address your biggest business and operational challenges.

It features industry topics covering the latest knowledge and insights including: Smart Manufacturing Starts Here; Make Smarter Decisions with Enterprise-Level Insights; and, Reimagine the Possibilities with Lifecycle Services.

This issue also includes the latest products and technologies, customer case studies that demonstrate how we help customers address their application challenges and recent company news and events.

I hope you enjoy this issue of Automation Today and that it helps you to reimagine what is possible when you accelerate your digital transformation.

Stay Safe, stay connected


Scott Wooldridge
Scott Wooldridge
President, Asia Pacific, Rockwell Automation
Scott Wooldridge is president for Asia Pacific. Scott leads the execution of the company's strategy to bring the Connected Enterprise to life, combining our technology and domain expertise to deliver positive business outcomes for our customers. Scott works with his regional leadership team to implement the Asia Pacific growth initiatives and organizational development plans to meet our long-term objectives.
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