May 27 , 2021
2:30 PM – 4:00 PM IST
While the past year posed numerous challenges, the consumer packaged goods (CPG) industry not only mitigated the risks, it thrived amid disruptions and sought opportunities for growth. As per NASSCOM's 2020 insights, categories such as home and personal care have led the growth with high double digits due to a heightened sense of personal safety. Many food categories also experienced unprecedented penetration into millennial households as consumers began to shelter, cook, and work from home.
CPG is one of the fastest growing GCC segments in India. CPG companies quickly adapted their business models, leveraged new technology innovations and began strengthening their digital capabilities. With consumer behaviour and buying habits, CPG companies are looking to make significant technology investments in digital, data analytics and automation. In this webinar, we look at the evolution of the CPG industry in India, their digital transformation initiatives, how automation can improve operational efficiency, and why cybersecurity and automation are key digital investment priorities