Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, today announced that registration is open for ROKLive EMEA 2026, taking place 9-12 March at the Madrid Marriott Auditorium Hotel & Conference Center, Spain.
The company’s flagship technology and competency event in the EMEA region, ROKLive EMEA brings together professionals in operations, maintenance, engineering, digital transformation, and executive leadership for four days of learning, strategic insights and cross-industry collaboration.
“Europe is at a turning point: Our relevance as a region will be determined by how quickly we adopt and scale new technologies — not in theory, but on the plant floor,” said Gustavo Zecharies, EMEA president, Rockwell Automation. “ROKLive EMEA is my personal invitation to customers and partners who want to stay ahead: come to Madrid, sit with our teams, test the solutions and leave with a plan you can execute. If we move decisively, we lead. If we hesitate, the market moves without us. Join us and let’s create what’s next — together.”
This year’s theme — “Create What’s Next” — highlights Rockwell Automation’s commitment to empowering organizations to modernize industrial operations, strengthen resilience and accelerate growth with intelligent devices, advanced software and integrated digital solutions.
Attendees will have access to more than 300 sessions, including customer case studies, experiential labs, technical demonstrations, product innovation briefings, interactive discussions, and two keynote sessions.
This year’s program features eight customer-centric tracks focused on the priorities of modern industrial organizations:
- Executive Insights
- Cybersecurity
- Process Solutions
- Mechatronics & Robotics
- Edge-to-Enterprise Information Solutions
- Innovation Track
- Digital Engineering
- Machine Builders
To help visitors maximize their development experience, Rockwell Automation is introducing ROKLive Learning Plans — guided suites of sessions that map directly to skill-development goals.
Learning plans include areas such as:
- Studio 5000® design software — Rockwell’s integrated suite for designing, programming and maintaining Allen‑Bradley industrial control systems
- FactoryTalk® HMI – the company’s visualization platform used to build operator interfaces (HMIs) for monitoring and controlling industrial processes
- Mechatronics
- Process Automation
Additional program highlights include lab-based drop-in learning rooms with more than 50 lab sessions, including new long-format sessions; and a significantly expanded Connection Zone, featuring new guided tours, technology showcases, PartnerNetwork™ member exhibits and interactive UX feedback sessions
The popular Connection Zone returns with new demos and showcases of new technologies, including:
Attendees will meet with Rockwell Automation technology consultants and executives, as well as a variety of members from Rockwell’s PartnerNetwork™ ecosystem, and their peers from across the EMEA region to explore solutions, share challenges and build meaningful professional connections.
For full event details and to register, visit the ROKLive EMEA web site.
