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As expectations around sustainability continue to rise, packaging is becoming a more strategic consideration for manufacturers — not just as a container for the product, but as part of the product experience itself. In this ROKStudios session, Manolito Ciabatti, Managing Director, CTO and Board Member at Tiber Pack, joins Stan Miller to discuss how packaging leaders can think about sustainability, resilience and value together. He explores why sustainable innovation should be evaluated through measurable operational and cost benefits, why strong partnerships across the packaging ecosystem are essential, and how manufacturers can future-proof decisions by working with trusted partners and taking a more holistic view of process efficiency.