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Europe’s industrial sector is navigating a period of rapid change, as new technologies, global disruption and rising expectations converge at speed. In this ROKStudios session, Gustavo Zecharies, EMEA President at Rockwell Automation, joins Stan Miller to discuss what is shaping industrial competitiveness in the region today and why this moment feels different from previous waves of transformation. He explores the growing role of AI in augmenting human capabilities, the importance of combining Europe’s engineering heritage with digital innovation, and how more effective collaboration can unlock expertise across locations and teams. Gustavo also shares why modularity, scalability and data-ready systems are becoming essential design principles for organizations looking to stay agile and competitive in an increasingly automated future.