China has become the largest beer market in the world, serving up more than double the pints compared with the United States last year. This fact plays an important part in the global strategy of a leading company in the beer industry – they brew one in three cans of beers sold worldwide.
In order to expand its presence in the market, the company built three new breweries in China and strove to maintain strict taste quality control.
To ensure the "consistency of taste of every bottle of beer at every brewery," the company needed a mature, reliable and multi-functional automation platform that could enable the precise, systematical control over each piece of equipment and each step of the process and allow for simple, consistent operation and maintenance. Support for standardization was an essential factor.
Additionally, the new breweries had to stay consistent with the company’s other breweries around the world in the taste and quality of beer produced to expand their capacity with the increasing market demands.