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Want to Attract Talent to Manufacturing? Lead With Your Mission

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The future of work in manufacturing looks a lot different in the digital age than it did even five years ago.

Advanced technologies – virtual reality, robotics, Industrial Internet of Things (IIoT) and artificial intelligence – heighten expectations from and for employees. As technology replaces repetitive, non-value add tasks, there’s more room for people to do what only humans can – think critically and creatively.

The talent we are trying to attract expects something different than the factory of the past. As employers, we first must understand how work will change. Then, we can apply that understanding to evolve our work culture.

Adapt and Survive

Production in the digital age is transformed by data-driven decision-making, critical thinking and creativity.

It takes more than good intentions to demystify manufacturing and automation. We’re facing a critical skills shortage as older workers retire, so there is no time to wait or waste on misconceptions about production environments.

Time for Inspiration

To inspire the next generation to consider a job in manufacturing, we need to know what inspires them.

Our future workforce is keenly interested in and connected to a company’s vision and mission. For us, that means we must articulate how we connect the imaginations of people with the intelligence of machines to expand what is humanly possible, making the world more intelligent, more connected and more productive.

How well can you articulate what you do in terms that matter to the talent you are trying to attract?

When we talk to people now about a career in manufacturing, we lead with our purpose. People – customers, current and future employees, shareowners – want and need to know not only what we do, but how and why.

Our value proposition is inviting innovators to join a company with the resources, technologies, industry expertise and market presence to drive technology collaboration across the organization, align smart factory technologies and best-in-class platforms, and create unmatched integrated information solutions.

The next industrial evolution is here, and it’s a new test of intelligence for humans and machines. Breakthroughs are hard-won and success requires sifting through overwhelming data for insights, clarity and confidence.

No change of this magnitude is possible without people who are ready to embark on the journey and embrace the change. And that change requires cultural and structural fortitude because in the end, everything might look the same on the outside but be quite different on the inside.

We redesigned roles and responsibilities for a digital landscape, and now advise customers on how to do the same. The truth: Unless (and until) your culture supports an employee’s ability to accept and embrace change, you’ll never realize the value of digital transformation.

The Way People Work is Changing

With mobility we are no longer rooted to a place or to a hierarchy. Collaboration can happen anytime, anywhere and with anyone.

As we adopt new digital tools to help people do their work, what a ‘normal’ day on the job looks like continues to evolve. As employers, it’s up to us to adjust quickly – rethinking work styles, training and retraining people, and rearranging our enterprise to appropriately leverage technology to transform business.

Thomas Donato
Thomas Donato
Senior Vice President, Global Sales and Marketing, Rockwell Automation
Thomas Donato

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