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Digitalisation: How Far has it Come?

Assessing awareness of digital transformation in the manufacturing industry.

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Study on the industry’s digital transformation
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Digitalisation: How Far has it Come?
Assessing awareness of digital transformation in the manufacturing industry.

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Slowly but surely, the digital transformation of factories is taking place and the manufacturing industry is finally realising the need to digitalise systems. Not only does this allow businesses more flexibility, but it also lets them respond more quickly to market volatility – such as fluctuating customer requirements, significant technological developments, dramatic economic disruptions and the occasional unprecedented pandemic.

However, according to a study by Forrester Consulting, commissioned by Microsoft, PTC and Rockwell Automation polling 300 industrial leaders, it seems that actually implementing these projects is proving surprisingly difficult.

Losing Your Way on Your Digital Journey

The study shows that, while 91% of the business leaders surveyed state that factory digitalisation is essential, only 12% have successfully implemented digital transformation projects. The others are still only in the draft stage attempting to demonstrate proof of concept (POC). While that may seem surprising to some, this is consistent with what we see from our perspective of the industry.

The main obstacle encountered in these projects is, as this report highlights, the wide range of technologies available, and the pitfall of creating a “patchwork” solution. This mistake often results in complex, convoluted and costly implementations.

Business leaders are often told that, with a good digital transformation strategy, the manufacturing industry can achieve huge benefits. Yet, in the eyes of management, digital transformation can be something that leads to long delays before a factory can even be made profitable. When these results are delayed, it then becomes increasingly difficult to justify the argument for continued digitalisation.

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The Benefits are Well Understood

However, on a more encouraging note, many companies understand the value of digital transformation and the Industrial Internet of Things (IIoT). Within the survey, 62% of respondents saw the benefits of IIoT and how it can improve the quality, efficiency and availability of resources, while 59% believe digitalisation can also improve productivity with 58% agreeing it can improve margins.

Just over half of the companies surveyed think that digitalisation can improve safety with the same number understanding it can help achieve higher levels of efficiency and flexibility. The same proportion again believe that the factories’ digital transformation will also improve asset performance, make better use of real-time data, and help gain a competitive advantage.

Again, my own experience has shown this to be true. The industry has an immense enthusiasm for digitalisation, understanding the many benefits on offer and wishing to be at the front of the game. However, the challenge lies in making that vision a reality.

Practice is Harder than Theory

While the vast majority of decision makers surveyed are completely convinced of the benefits of digital transformation, only 12% of them say they have deployed a digitalisation programme for large-scale deployment.

57% are at the partial implementation phase – having successfully implemented one or two digital transformation initiatives. But 8% are still languishing in “pilot purgatory”, never pushing pilots beyond the POC stage, with 23% having yet to proceed beyond the planning stage.

Our experience receives confirmation through this Forrester study regarding the three key obstacles that continually emerge on the road to digitalisation, namely:

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1. Meeting the challenge of technology

In a digital transformation programme, technology is key. But implementation is often challenging, as there are so many market solutions. Most companies accumulate a patchwork of various point solutions and end up with an expensive, overly complex set of IT, technical, and sometimes artisanal solutions instead of a single, integrated system. In addition, this study uncovered that 78% of respondents who implemented fragmented solutions encountered difficulties in demonstrating the results of their digitalisation project.

One example of this in action over the past year was from an international pharma group who were able to remotely deploy a fully functioning manufacturing environment in China at the height of the pandemic. Technicians would usually install this type of environment in person. However, in this instance, they turned to remote support resources, such as augmented reality – all without compromising on customer service. This is an example of technology rising to the challenge whereby their installations happened without any domestic-based experts on the ground, instead overseeing operations remotely, without affecting either productivity or efficiency.

2. Deploying digitalisation company-wide

A convoluted, patchwork approach to digital solutions has also led 62% of survey respondents to claim that they have difficulty applying transformational results company-wide. This extends further as 67% have difficulty deploying across their network of factories due to the local variations of IT and operational systems. In addition, only 16% of POCs have been deployed company-wide in the past two years marking the significance of this problem that executives need to be able to deal with.

3. Convincing management

In these projects, the support of key services (production, maintenance, IT department, logistics, administration, etc.) is essential. But the relevance of support from management figures and key stakeholders is critical. However, the complexity of such programmes when combined with the slow nature of generating desired results mean that 74% of respondents believe that the deployment of projects is far too arduous and time consuming. This leads to 68% not feeling supported by their management as result of the lack of clear, tangible, visible results.

And that last point is one we see come up again and again: despite the promises of efficiency, productivity, innovation and sustainability, the road to achieving digitalisation just seems too daunting to many decision makers. But that doesn’t have to be the case.

Getting Back on Track

The leaders of digital transformations across the manufacturing sector must find ways to overcome these problems, otherwise they will not be able to meet customer expectations and are destined to fall behind their competitors. The pandemic has increased the need for more digital transformation efforts, with new business and service models set to disrupt existing markets. To be successful with this approach, manufacturers need to focus on high impact uses, leveraging the Internet of Things (IoT), data analytics, and other technologies, both at the edge and in the cloud, otherwise they will miss out on the benefits a successful digital transformation can offer.

One way to achieve this to work with experienced partners who can help you navigate the potential pitfalls that come with every digital transformation. By combining efforts with the likes of Rockwell Automation and Kalypso, delivering on a digital transformation agenda makes achieving important KPIs possible without the problems.

Explore the findings of the Forrester Consulting study in detail – “Drive Transformational Outcomes At Scale” – and learn what their key recommendations are when it comes to leading an effective digital transformation in the manufacturing industry.

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Published September 15, 2021

Tags: Management Perspectives

Malte Dieckelmann
Malte Dieckelmann
Regional Vice President – EMEA Software, Rockwell Automation
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