Management Perspectives: Adapt Quickly to Changing Markets

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Duration: 45 Minutes
Language: English
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Never have we seen the world so quickly change. Are you looking for more ways to become more flexible?

Speakers Paolo Butti, Rockwell Automation, and Adrian Raisch, from EY, will talk about how to achieve greater flexibility in your manufacturing, to create a seamless flow from need to delivery, decision to implementation and challenge to solution.

Learn how to replace rigid and static operating models with levels of control and responsiveness never previously possible.

Join this webinar to learn about:

  • Where to start your journey to a more flexible system
  • 5 areas you must address
  • How to go live, and scale, fast


Adrian Reisch
Adrian Reisch
Partner and Global Leader Product Lifecycle Management (PLM) at EY (Ernst & Young)
After studying molecular biology in Basel, Adrian did his PhD at the University of Freiburg. He is EYs global leader for Product Lifecycle Management and has gained in depth experience leading numerous digital transformation projects at leading industrial companies from various sectors. As a partner at EY, his job is to help clients to solve complex problems in the field of digital transformation. Whether it`s high innovation pressure, increasing individual customer and market demands, rising product and portfolio complexity, developing new business models and smart-connected products or collaboration in a global design and manufacturing network, his goal is to provide leading-practice experience to deliver the best commercial and practical solution for his clients.
Paolo Butti
Paolo Butti
Director Industry and OEM - EMEA, Rockwell Automation
Paolo leads a team of highly experienced Industry Managers and OEM Segment Leaders, as well Strategic Account Managers. He coordinates our strategy and execution plan, driving key plays, selecting key focused accounts and balancing short term goals with mid-long term achievements within core industries and segments. Paolo has a discrete manufacturing background across a wide range of industries and functions. He joined Rockwell Automation in 2012, after 5 years in Comau (part of Fiat Chrysler Group), working as an automation domain expert on vehicle production systems and robotics. He received his PH.D in Electronics Engineering from the Politecnico di Milano in 1997.