Rockwell Automation today announced it has added two new regional vice presidents to further enhance its leadership team for Europe, Middle East, and Africa. These appointments will help accelerate the company’s strategy to bring the Connected Enterprise to life in the region, driving faster time to value for customers, as they increasingly adopt digital solutions to improve resilience, agility, and sustainability in their operations.
Susana Gonzalez, EMEA President, Rockwell Automation, said: “Wrapping up a successful fiscal year, I am delighted to welcome to Rockwell Automation two new executives who are joining our leadership team. These new leaders are in roles that are key to the execution of our regional strategy to drive accelerated and profitable growth into FY22.”
With a wealth of business, technology and industry expertise, these new executives will contribute a deep understanding of the market, reinforcing the value Rockwell Automation brings to its customers in the region.
Christian Reuter is named EMEA Regional Vice President, Market Access.
Reuter and his team will drive Rockwell’s market access strategy across the region by expanding and enhancing the company’s PartnerNetwork™ ecosystem. Extending Rockwell’s reach into key markets is one of the company’s strategic priorities for driving growth in the region. Accelerating software offerings along with traditional hardware sales will be critical to that success.
“Rockwell Automation delivers an expansive, global partner ecosystem of market-leading technology, superior local support and services, as well as an integrated and streamlined approach to business,” Reuter said. “This helps our customers succeed through our breadth of innovative technologies that no single vendor can provide alone, including our very exciting software solutions.”
Åsa Arvidsson is named EMEA Regional Vice President, North Region.
Arvidsson and her team will drive Rockwell’s strategy and build relationships with end users, OEMs, and partners in the UK, Ireland, the Nordics, and Russia. Arvidsson, based in Sweden, will help customers realize the full business value of digital transformation and how technology can help them grow their operations strategically while also meeting their sustainability goals.
“Our intelligent industrial systems enable all our customers to seamlessly save on infrastructure costs, speed time-to-value, and increase productivity,” said Arvidsson. “With a changing environment, where companies have become much more aware of risks in global supply chains and production, the need for automation of their full operation increases. I am excited to join Rockwell Automation and be part of this journey together with our customers.”
From Strength to Strength
Reuter and Arvidsson join a leadership team that has been getting stronger throughout the year.
In March, Malte Dieckelmann was named EMEA Regional Vice President, Software Sales, where he has been driving client success around the company’s outstanding portfolio for the Connected Enterprise with smart manufacturing, IOT and analytics. This was a new role in the EMEA region, and Dieckelmann’s experience in leading, transforming, and growing software businesses has been critical in accelerating Rockwell’s activities with strategic alliance partner PTC; recently acquired Plex Systems, the leading cloud-native smart manufacturing platform; and AVATA, a leading services provider for supply chain management, enterprise resource planning, and enterprise performance management solutions.
Partha Seshadri was named EMEA Regional Vice President, Lifecycle Services. In this role, he has been driving growth and performance in the company’s EMEA Lifecycle Services business, including the Solutions and Services businesses. Rockwell Automation LifecycleIQ™ Services provide the transformative partnership that customers need and expect today, and Seshadri’s leadership is helping companies work faster, smarter and with greater agility at every point in their business cycle.
Together, these new appointments elevate Rockwell Automation’s already-impressive EMEA leadership organization, ensuring the company continues to deliver exceptional service to its customers throughout the region.