Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, today announced three strategic leadership appointments across the Middle East, Türkiye and Africa region. These appointments reflect the company’s continued commitment to strengthening its presence and delivering customer-centric innovation.
Deniz Dorak has been appointed country cluster director for the Gulf and North Africa region. Most recently serving as regional channel manager for Middle East, Türkiye and Africa, he played a critical role in expanding the channel ecosystem and enabling new distributors, system integrators, and machine builders (OEMs) across diverse markets. He also contributed to the enabling of acquisitions including CUBIC and OTTO Motors by Rockwell Automation.
Dorak’s leadership during a four-month interim assignment as country director for Africa further demonstrated his dedication to regional growth. Dorak holds a bachelor’s degree in license, control and automation engineering from Istanbul Technical University and an MBA from Bahcesehir University.
Wael Radwan has been named director, software and control and intelligent devices, for Middle East, Türkiye and Africa. With 25 years of experience in industrial automation — including 15 years in leadership roles at Rockwell Automation — Radwan brings deep technical expertise and a strong customer-first mindset. His career spans engineering, sales, and strategic leadership, and he is known for building high-performing teams and driving innovation. He holds a bachelor’s degree in engineering and an MBA from Manchester Business School.
Jason Evershed has been appointed director, lifecycle services, Middle East, Türkiye and Africa, based in Dubai. Evershed, formerly sales director, strategic accounts, process industries, Europe, Middle East and Africa, joined Rockwell Automation in 2022 as sales manager for end user accounts, where he focused on driving growth in the mining, minerals and cement segment.
With more than a decade of experience in strategy across global electrical engineering firms, he brings a unique blend of commercial and technical knowledge. Evershed holds a bachelor’s degree in business from the University of Witwatersrand and multiple postgraduate diplomas in marketing, business management and strategy.
“These appointments reflect our continued investment in leadership excellence across the region,” said Ediz Eren, regional vice president, Middle East, Türkiye and Africa. “Deniz, Wael, and Jason each bring a unique combination of experience, vision, and customer focus that will help us accelerate our strategic priorities and deliver greater value to our partners and customers.”
