For Galbusera, an Italian company formed in 1938 in Morbegno, in Valtellina, the quality of its baked products – biscuits, snacks and crackers – has always been a priority. In 2014 Galbusera acquired Tre Marie, a Milan-based brand with a long tradition in the production of Italian panettoni and colombe and launched an important investment plan to modernize its manufacturing lines. Since January 2018, Tre Marie leavened products – colombe and panettoni – have been produced in the new plant in Vellezzo Bellini.
Tre Marie products have always been characterized by their craft made taste, which is the result of a long and delicate production process: “Seventy-two hours are needed to produce a panettone or a colomba,” Franco Ronconi, Technical Director at Galbusera, explains. “Our technicians keep the craftsmanship of our products alive even if the process is highly automated: we bake and package 1,800 colombe per hour and 2,200-2,400 panettoni per hour.”
When Galbusera transferred the production line from the Tre Marie headquarter in Milan to the new production site, a major renovation involved the leavened packaging process. “We were looking for a technology supplier that could provide additional post-installation support, and we found out that Livetech could be the right one,” Ronconi says.
Livetech, a company delivering engineering, consultancy and production of complete packaging systems, proposed an innovative solution for the secondary packaging of panettoni and colombe: a system based on an automatic wrapping line that forms a display tray (couvette) from a cardboard die-cut. The line includes three robots that place the packed products on the tray.
As Federico Scornaienchi, Area Manager at Livetech, explains: “The display tray is a very smart solution for the employees in stores, as they don’t have to extract the products from any closed box to expose them; the so-called couvette is therefore a plus for Galbusera when contracting with deliverers and an interesting marketing tool, because the product is immediately visible and accessible to the end user as soon as the tray is placed in the store.”