Digital Transformation Provides Seamless Experience
Addressing the issue with the fitness tracker was a seamless experience – from identifying the problem to identifying resolutions. The maker understood what consumers wanted to do with their product. Any interruption in that experience was too great.
Technology helps us provide a fast, clear solution, so why would we ever want to a customer to experience anything less?
Public Opinion Matters
Like many shoppers, before I purchased my replacement blender, I went online and dug deep into public opinion. What did other users think?
Those comments mattered and influenced my buying decision. A consumer not currently buying from you will be more likely to look at you if others are speaking positively about you.
Most of us are risk-averse consumers, whether that is buying an activity tracker, a blender or an automation system.
I was meeting with customers in Brazil who were quite outspoken (a trait I appreciate as I want all the information I can get).
The theme of their comments: I want to work with your company because you respond. If there in an issue, you make it right. Our support, they said, made a difference.
I thought about those comments, about what I’ve learned over many years. The support this customer valued is not an initiative or a fiscal year priority; it’s part of our company’s culture.
You can have great products (the blender) but if you lack support, people will move on. And they won’t come back.
Making the Connection
In our company, we know that higher employee engagement scores directly correlate to increased customer satisfaction. Engaged employees create loyal customers.
We have made “customer” a core focus. We talk about customer experience at every level. Our strategy is to bring The Connected Enterprise to life. The ways we do that all include customer – understanding their opportunities and simplifying their experience.
Our ability to do those things relies on our ability to create and sustain a company culture where everyone can do their best work, operating in a transparent environment that produces tangible results.
It’s not easy, but it is simple.