CPG companies are gaining significant launch-time advantages with emulation technology. And advances in visualization, design software and training are making it easier than ever to employ.
I like to think of making products, as making promises. To shareholders. To distributors. To consumers. From the moment a new product is triggered, it is a race against time to deliver on that promise. And, as consumers demand new products and marketing responds with more variety, consumer packaged goods (CPG) manufacturers are having to make more promises than ever.
So, how can you attain this speed to market, without compromising current production?
It comes down to meticulous up front planning – before metal is cut, or existing lines disturbed. One thing is certain. Learning of problems with controls integration, line sequencing or bottlenecks after machines are built or lines reconfigured is not the best time. Too often I’ve seen this turn into installation delays, and worse, broken promises.