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In this ROKStudios conversation, Davide Furini, Area Sales Manager at CT Pack, explores how machine builders are transforming design and operations to meet evolving lifecycle demands. He discusses how factors such as workforce constraints, increasing system complexity, and sustainability requirements are driving smarter, more connected machines. The conversation highlights the growing role of digital tools, data, and remote capabilities in enabling more resilient, flexible, and high-performing equipment across the entire machine lifecycle.