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Steve Mulder, Director of Global Industry Sales, OEM Hybrid, at Rockwell Automation, explores how machine builders are navigating growing complexity across the machine lifecycle. He discusses the shift from one-time machine performance to delivering consistent, resilient outcomes, enabled by virtual validation, standardized architectures, and improved data readiness.
The conversation also highlights how OEMs are moving toward proactive performance management and why starting with clear goals and existing data is key to accelerating practical, sustainable digital transformation.