Our Brands

Building Our Legacy of Integrity

Rockwell Automation is built on a strong foundation of integrity. And our reputation for quality, reliability and innovation is represented by the brands our products, software and services carry. As we increase our offerings, we remain keenly focused on enhancing our unique technology differentiation — and delivering integrated, value-added solutions.

Our strategic brands provide the foundation for our product, software and services offering:

Allen-Bradley

Allen-Bradley®

Automation components and integrated control systems.  
Rockwell Software

Rockwell Software®

Information, visualization and control software.
Rockwell Automation

Rockwell Automation®

Solutions and services that complement our product offering – and maximize production throughout the automation lifecycle.

Our extended family of brands expands our solutions to address specific industry challenges:

Anorad

Anorad™

High-performance linear stages, linear motor components and gantries for the pick and place, Automated Optical Inspection (AOI), flat panel and semiconductor industry.
CEDES

CEDES

Safety and measuring light curtains, as well as other safety and non-safety optoelectronics, control units and related accessories for industrial applications.
Guardmaster

Guardmaster®

Safety components for industrial automation.
Hengsheng

Hengsheng

Electrical power and heavy process industry system integration.
Hinz

Hinz

Process control and power distribution expertise, specifically for oil and gas industry.
HIPROM

HIPROM

Process control and systems integration for mining, minerals and metals industries.
ICS Triplex

ICS Triplex

Fault-tolerant SIL3 safety solutions and integration services.
LeKtroniX

LeKtroniX

Industrial automation repairs and services.
Pavilion

Pavilion Technologies

Advanced process control, production optimization and environmental compliance solutions for process and hybrid industries.
ProsCon

ProsCon

Process and automation control system integration primarily for pharmaceutical and biotechnology industry.
SoftSwitching Technologies

SoftSwitching Technologies

Industrial power quality detection and protection systems.
TESCH

TESCH

Safety relays.

Acquired brands whose offerings are now part of our strategic brand portfolio:

  • CIE — Process and automation control system integration for life sciences industry.
  • Datasweep — Manufacturing production management software.
  • Entek — Condition monitoring services.
  • GEPA — Change management software.
  • Incuity — Enterprise Manufacturing Intelligence (EMI) software.
  • Interwave — Manufacturing Enterprise Solutions (MES) integration.
  • Propack Data — Manufacturing information solutions for regulated industries.
  • Sequencia — Batch software and services.