Automation Fair 2011
Global Machine Builders Industry Forum
Thursday, November 17 • 10:00 AM to 12:00 NOON • Room W192AB
In today's competitive environment, machine builders (OEMs) strive to produce innovative, high-performance machines that meet ever-changing market demands. End users are demanding solutions that integrate sustainability principles while OEMs must lower their Total Cost to Design, Develop, and DeliverSM machines to maintain profitability.
Leading manufacturers are driving business growth by teaming with global suppliers to become more competitive. This forum will discuss key business issues faced by machine builders and ways to help deliver innovative solutions to customers today and in the future.
You Will Learn
- Challenges faced by today's global machine builders and how to succeed in an increasingly competitive market
- Defining value beyond cost
- Success in differentiating machines
Who Should Attend?
Machine builder engineering, sales and management personnel including:- Engineering and Operations management
- Executive leadership
- Sales and Marketing management
Agenda
- Welcome & Introduction
Christopher Zei | Vice President, Global Industry Group, Rockwell Automation
As manufacturers connect the plant floor and the rest of the enterprise, machines that seamlessly bridge the gap between these domains are quickly becoming a machine builder's leading competitive advantage. To improve plant efficiency, manufacturers rely on machine builders to deliver equipment that can be easily integrated into their infrastructure and deliver a range of real-time performance and operating data. Join this panel discussion to hear how Rockwell Automation is helping machine builders as they deploy Smart Machines of the Future.
- Industrial and Enterprise Network Convergence
Jeff Reed | Vice President, Product Management, Cisco
As many manufacturers are embracing the convergence of industrial and enterprise networks, Machine Builders are facing new opportunities and challenges to simplify their network architecture, build IT-friendly and information-enabled machines. Hear how Cisco and Rockwell Automation are positioned to help machine builders securely connect equipment to up- and downstream operations and allow system-wide communication and collaboration, resulting in a major competitive advantage for both the machine builder and the end user.
- Panel Discussion
Moderated by Christopher Zei | Vice President, Global Industry Group, Rockwell Automation
Machine builders need tools and technologies that lower their total cost to design, develop and deliver machines. They also need to address the end-user need for innovative solutions that increase business agility, optimize productivity and achieve sustainability objectives – all while lowering their total cost of ownership.
Today we've entered a new era of dynamic action with smart machines. This new generation of machines demonstrates an unsurpassed level of intelligence with the ability to automatically consume and generate information, adapt to new situations, and give us the remote access and insight we need, enabling manufacturers to reach their productivity and sustainability objectives.
Join us for this panel discussion to hear how other machine builders are leveraging control and information technology to build smart machines.