Technology Licensing Partners

Technology Licensing Partners

News Release

Rockwell Automation Introduces the Enabled Identity Logo

Rockwell Automation introduces the Enabled identity logo, which will be used by many Rockwell Automation licensed technology partners to add additional value to their products. The Enabled logo, which appears on products and in advertising, conveys authenticity and the use of industry-leading technology. In many cases, the logo will stand for the use of genuine Rockwell Automation-embedded components.

"We have always recognized that Rockwell Automation technology is valuable to our customers," said Doug Wylie, business development manager for Rockwell Automation's Technology Transfer Business, Mayfield Heights, Ohio. "We have over 15 years invested in the aggressive licensing of Rockwell Automation technology and intellectual property. For the first time, customers have a unique opportunity to identify and seek out products that employ some of the same technologies used in Rockwell Automation's world-class products. The Enabled logo will reassure customers that a product's embedded technology meets world-class standards for technology and performance."

The Enabled logo is already in use by a number of Rockwell Automation licensed technology partners. In upcoming months, other partners will start displaying the logo on their products for the benefit of their customers.